マーケティングアプローチを革新する
マーケティングアプローチを革新する
HCLSoftware は、マーケティング担当者が効果的なキャンペーンを推進し、顧客エンゲージメントを強化し、ビジネスの成長を達成できるように設計された、包括的なマーケティングおよび E コマース向けのソリューションスイートを提供しています。
- 業務の効率化: 当社のツールを活用して、業務の効率を向上させ、複雑さを軽減します。
- 顧客対応をパーソナライズ: 個々の顧客ニーズに合わせたエクスペリエンスを提供し、エンゲージメントを高めます。
- 貴重なインサイトを取得: 分析を活用して、マーケティング計画の改善と最適化に役立てます。
- ビジネス成長を促進: 効果的なキャンペーンを実施し、利益拡大に貢献します。
現代の CMO のための包括的なソリューション
高度なキャンペーン管理、パーソナライズされた E コマース、強化されたカスタマーエクスペリエンスなど、HCLSoftware の革新的な CMO 向けソリューションをご紹介します。
HCL Unica と Marketing Cloud
究極の Martech スイート
HCL Unica と Marketing Cloud はマーケティングテクノロジーのトップリーダーとして、効果的でパーソナライズされたマルチチャネルキャンペーンのための統合プラットフォームを提供しています。当社のソリューションが、マーケティング活動をどのように変革できるかをご紹介します。
- 高度なキャンペーン管理: チャネル全体でシームレスな管理を実現し、一貫したメッセージングと最大限のリーチを可能にします。
- 大規模なパーソナライズ: エンゲージメントとコンバージョンを促進する、パーソナライズされたエクスペリエンスを創り出します。
- データに基づく意思決定: 強力な分析およびレポート作成ツールを活用し、キャンペーンのパフォーマンス、顧客行動、市場動向を分析します。
HCL Unica と Marketing Cloud
究極の Martech スイート
HCL Unica と Marketing Cloud はマーケティングテクノロジーのトップリーダーとして、効果的でパーソナライズされたマルチチャネルキャンペーンのための統合プラットフォームを提供しています。当社のソリューションが、マーケティング活動をどのように変革できるかをご紹介します。
- 高度なキャンペーン管理: チャネル全体でシームレスな管理を実現し、一貫したメッセージングと最大限のリーチを可能にします。
- 大規模なパーソナライズ: エンゲージメントとコンバージョンを促進する、パーソナライズされたエクスペリエンスを創り出します。
- データに基づく意思決定: 強力な分析およびレポート作成ツールを活用し、キャンペーンのパフォーマンス、顧客行動、市場動向を分析します。
HCL Commerce と Commerce Cloud
E コマースの革命
CMOやマーケティング担当幹部が、シームレスで魅力的なオンライン・ショッピングエクスペリエンスを創り出すための強力なソリューションです。
- スケーラブルで柔軟なプラットフォーム: 変化する市場状況に合わせて E コマース業務を迅速に適応させる、柔軟でアジャイルなソリューションです。
- オムニチャネル統合: 実店舗、Web、モバイル、ソーシャルメディアなど、すべてのチャネルで統一された一貫したショッピングエクスペリエンスを実現します。
- AI 主導のパーソナライズ: AI ベースの推奨とパーソナライズされたコンテンツにより、顧客満足度とロイヤルティが向上します。
HCL Commerce と Commerce Cloud
E コマースの革命
CMOやマーケティング担当幹部が、シームレスで魅力的なオンライン・ショッピングエクスペリエンスを創り出すための強力なソリューションです。
- スケーラブルで柔軟なプラットフォーム: 変化する市場状況に合わせて E コマース業務を迅速に適応させる、柔軟でアジャイルなソリューションです。
- オムニチャネル統合: 実店舗、Web、モバイル、ソーシャルメディアなど、すべてのチャネルで統一された一貫したショッピングエクスペリエンスを実現します。
- AI 主導のパーソナライズ: AI ベースの推奨とパーソナライズされたコンテンツにより、顧客満足度とロイヤルティが向上します。
HCL DX と Portal Solutions
カスタマーエクスペリエンスの強化
魅力的で直感的、そしてパーソナライズされたデジタルエクスペリエンスを創り出すためのソリューションです。
- 統合されたカスタマージャーニー: コンテンツ、アプリケーション、サービスを統合し、チャネルやデバイス全体でシームレスなエクスペリエンスを実現します。
- カスタマイズ可能なポータル: さまざまな顧客のニーズに合わせてユーザーインターフェイスをカスタマイズし、使いやすさと満足度を向上させます。
- 分析と最適化: リアルタイムデータを活用して顧客対応を強化し、一貫して卓越したデジタルエクスペリエンスを実現します。
HCL DX と Portal Solutions
カスタマーエクスペリエンスの強化
魅力的で直感的、そしてパーソナライズされたデジタルエクスペリエンスを創り出すためのソリューションです。
- 統合されたカスタマージャーニー: コンテンツ、アプリケーション、サービスを統合し、チャネルやデバイス全体でシームレスなエクスペリエンスを実現します。
- カスタマイズ可能なポータル: さまざまな顧客のニーズに合わせてユーザーインターフェイスをカスタマイズし、使いやすさと満足度を向上させます。
- 分析と最適化: リアルタイムデータを活用して顧客対応を強化し、一貫して卓越したデジタルエクスペリエンスを実現します。
機能
当社のソリューションがマーケティング活動をどのように変革できるかをご紹介します
- 高度なキャンペーン管理
HCLSoftware なら、マーケティングおよび E コマースツールの完全なスイートを提供し、デジタルマーケティングのあらゆるニーズに 1 つのプラットフォームで対応できます。 - 大規模なパーソナライズ:
顧客データと分析情報を活用し、オーディエンスの共感を呼ぶカスタマイズされたエクスペリエンスを提供。これにより、エンゲージメントとコンバージョン率を向上させます。 - Data-Driven Decision Making
強力な分析およびレポート作成ツールを活用し、キャンペーンのパフォーマンス、顧客行動、市場動向に関する実用的なインサイトを得ることができます。
関連製品
HCL Commerce
HCL Commerce Cloud は、世界中の企業から信頼され、B2B、B2C、B2B2C、D2C 向けに最も充実したコマース機能を 1 つのプラットフォームで提供しています。
HCL Discover
オンラインユーザー・ジャーニーに関する深い行動インサイトにより、ポジティブなエクスペリエンスを生み出し、オンラインコンバージョンを増加させます。
HCLSoftware の魅力的なデジタルエクスペリエンス製品について詳しく知るには、今すぐお問い合わせください。
次のステップへ
マーケティング計画を強化し、卓越した顧客エクスペリエンスを提供しませんか? HCLSoftware の革新的なソリューションが貴組織にどのように新たな高みをもたらすかをお見せします。
当社製品
Business & Industry Applications
組織の効率性における新たなベンチマークを設定するために設計された堅牢なビジネスアプリケーション。マーケティング、E コマース、価値連鎖、行動分析を網羅。
詳細はこちら
AI and Intelligent Operations
AI と自動化をシンプルさ、セキュリティー、使いやすさと組み合わせることで、情報に基づいた意思決定、市場動向の予測、俊敏性と効率性の向上をこれまでにないレベルで実現します。
詳細はこちら
Total Experience
顧客エクスペリエンス (CX)、従業員エクスペリエンス (EX)、ユーザーエクスペリエンス (UX)、マルチエクスペリエンス (MX) を組み込み、組織が直面する最も複雑な課題を解決するために最適な要素を相互接続した TX ソフトウェア
詳細はこちら
Data and Analytics
複雑なデータを明確で実用的なインサイトに抽出するために必要なツール。データパターンと市場分析を通じて、結果を予測し、顧客のプロファイルを作成し、運用を最適化し、新しい機会を特定します。
詳細はこちら
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