HCL Discover: Mastering Campaign Performance with Behavioral Analytics
What we achieved
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Real-time
insights and reporting
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In-depth
behavior analytics
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Improved
organizational agility
To who
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Industry Engineering and Technology
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Products: HCL Discover
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Region Global
Overview
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Part 1
Challenge
A leading global engineering and technology firm needed a breakdown of total departmental purchases to improve front-end and back-end reporting processes and enhance campaigns for prospects and customers.
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Part 2
Solution
By embracing HCL Discover, the engineering tech company revolutionized their data analytics, unveiling real-time insights through an intuitive, user-friendly interface.
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Part 3
Results
In-depth behavior analytics and real-time reporting empowered stakeholders with timely and actionable information, allowing for quicker and more informed decisions with a nuanced understanding of transaction dynamics and campaign performance in real-time.
The Challenge
Understanding the “why”
In a quest for a game-changing approach to understanding their customers, a global leader in engineering and technology sought to simplify traditionally complex and time-consuming backend analytics and procurement data integration. To better understand their customers, they needed to invest in behavior analytics, which involves systematically analyzing digital patterns and trends in human or system behavior, often using data and technology, to gain insights into motivations, intentions, and potential risks. The company aimed to achieve this goal by leveraging HCL Discover and focusing on real-time insights directly within its web interface. They needed to break down total purchases by the department to close the gap between front-end and back-end reporting. Because of this major challenge, other issues arose, including inaccurate financial reporting, difficulty in identifying cost-saving opportunities, challenges in budgeting and forecasting, hindered strategic decision-making, and an overall lack of transparency and efficiency in monitoring and managing departmental expenditures. Administrative challenges also arose in defining SKUs (or stock-keeping units) that help retailers track products within their inventory system. Accurate reporting due to using back-end business systems meant a long cycle process. The challenge prompted a need for a transparent and innovative solution.
The Solution
Behaviors on Display
Using HCL Discover, the engineering and technology company streamlined their cart page, collecting unit quantity, unit price, division, and ERP. This led to even bigger changes because of the power of a behavior analytics tool. Now they have improved accuracy in financial reporting, enhanced visibility into departmental expenditures, better identification of cost-saving opportunities, streamlined budgeting and forecasting processes, informed and data-driven strategic decision-making, and increased transparency and efficiency in managing resources.
Behavior analytics tools like HCL Discover can lead to a more agile and responsive organizational structure, allowing the company to adapt to changing market conditions and optimize its operations for sustained growth and success. By creating various advanced events, each dedicated to the ERP department, HCL Discover made it possible to gather total cart values. By facilitating data integration with session attributes, behavior analysis is conducted seamlessly.
The Results
Armed With Insights
Real-time insights were achieved through the instantaneous breakdown of cart values by division, enabling a swift understanding of transaction dynamics. The analysis also included visualizing product revenue distribution across divisions, providing a comprehensive overview of completed sessions. Implementing a user-friendly dashboard with an intuitive interface further facilitated the extraction of in-depth behavior analytics, offering real-time reports for enhanced decision-making capabilities. This integrated approach streamlined the monitoring process and empowered stakeholders with timely and actionable information. Allowing for quicker and more informed decision-making also provided a nuanced understanding of transaction dynamics, enabling the company to respond promptly to market trends and customer behavior. The result was an improved overall organizational agility, enabling the company to adapt swiftly to changes and optimize strategies for sustained growth.
Why HCL Discover
Companies have opted to HCL Discover for a multitude of reasons. First, it offers a streamlined process, allowing businesses to simplify backend analytics directly within the web interface. This not only enhances operational efficiency, but also makes data analysis more accessible. Second, HCL Discover provides real-time visibility, enabling users to comprehend customer behavior instantly before an order is completed. This timely insight is invaluable for making informed decisions and adapting strategies in real time. Last, the platform boasts a user-friendly dashboard with intuitive reports that provide high-level insights. This feature ensures stakeholders can effortlessly navigate and extract valuable information, making data-driven decision-making seamless and efficient. HCL Discover is a comprehensive solution that addresses the core needs of companies seeking streamlined processes, real-time visibility and user-friendly analytics tools.
One of the most captivating features of HCL Discover's services is the ability to break down e-commerce sales by department in real-time. With each department's marketing budget, HCL Discover provides accurate campaign tracking reports to show the effectiveness of each department's marketing spend. This led to implementing mid-funnel marketing insights for campaigns, focusing on the stage where potential customers have moved beyond initial awareness and are seriously considering the product or service. This approach has developed through continuous improvements in tracking digital body language, which maps back into campaigns to uncover interest, consideration, and intent. This information is aggregated to reveal an engagement score, representing employee engagement within an organization for campaigns.
The engineering and technology company embraced HCL Discover for behavior analytics, unlocking real-time insights with a user-friendly approach. Because they experienced the power of HCL Discover for a streamlined, efficient process, they could simplify their decision-making and gain instant visibility into customer behavior with real-time data.
About the company
The multinational technology and engineering company operates across four business sectors - mobility solutions, industrial technology, and energy and building technology. The company employs roughly 400K associates globally, generating approximately 80 billion euros in sales. They aim to facilitate connected living with products and solutions that either contain artificial intelligence or have been developed or manufactured with its help. They improve the quality of life worldwide with innovative products and services that kindle enthusiasm.
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