HCLSoftware Named as a Major Player in 2024-2025 IDC MarketScape for Worldwide Customer Data Platforms Focused on B2C Users

HCLSoftware has been named as a Major Player in the IDC MarketScape for Worldwide Customer Data Platforms Focused on B2C Users 2024-2025 Vendor Assessment. We believe this is a prominent position that signifies our stance as one of the key players in the customer data platform market. 

IDC MarketScape Analysis on Why HCLSoftware is a Major Player

The IDC MarketScape notes, “The top 3 challenges that HCLSoftware’s customers are solving are customer data management, customer journey analytics and orchestration, and improved customer experience. Customers in enterprises — particularly those that already have investments in HCL Unica or HCLSoftware — should consider HCL CDP, especially those in the banking, insurance, manufacturing, retail, and telecommunications industries.”

Understanding IDC MarketScape’s Evaluation Framework

For the purposes of this IDC MarketScape analysis, IDC divided potential key measures for success into two primary categories: capabilities and strategies. Positioning on the y-axis reflects the vendor’s current capabilities and menu of services and how well aligned the vendor is to customer needs. Positioning on the x-axis, or strategies axis, indicates how well the vendor’s future strategy aligns with what customers will require in three to five years.

Catalysts and Trends in the Customer Data Platform Market

Hyper-personalized interactions across channels based on customers’ experiences with other brands and digitally proficient customers is the expected norm today. B2C organizations are embracing customer data platform technologies to not just unify and activate customer data and insights for marketing across touchpoints but also for data management, predictive analytics, campaign and activation capabilities for executing personalized, data-driven customer journeys across all touchpoints in a secure and privacy-compliant manner. In the coming years, this will continue, reflecting broader consumer demand shifts. Some other trends include:

1. AI-driven personalization across multiple channels
2. Real-time data processing
3. Persistent data governance, privacy and compliance
4. Composable and flexible customer data platforms
5. Seamless integrations with existing systems
6. Demonstrating ROI from CDP investments

B2C organizations investing in CDPs are more focused on demonstrable outcomes from data and how different teams can leverage unified customer profiles to guide customer interactions.

HCLSoftware’s Position as a Major Player in IDC MarketScape

The IDC MarketScape recognized HCLSoftware for the following strengths: 

• Data schemas: “HCL CDP offers native support for data schemas or attribute sets for most industry verticals and B2C entities (e.g., customers, accounts, products, stories, and transactions). It can manage data schemas “on read” and ‘on write.’”
• Data management: “HCL CDP offers out-of-the-box support for different data types, data filtering, data enrichment services with third-party data, identity and clean room providers, and data-related dashboards. HCL’s road map calls for integration with Zeenea and Actian to improve data lineage and data integration capabilities.”
• Campaign execution: “HCP CDP stands out for its support for executing campaigns for channels directly from the CDP or share segments and campaigns through third-party engagement systems. It also supports many digital/online and offline channels for campaign activations. Campaign performance, engagement, journeys, churn, attribution, and marketing metrics can be quickly measured with built-in analytics and dashboards.”

Our Point of Difference

Data Connections, Activation Anywhere

A fundamental aspect of our platform is data activation. Our customer data platform connects seamlessly to all your systems through existing or custom integrations. You can integrate data from all channels and activate it across multiple touchpoints, ensuring your customers receive the most relevant interactions and offers. HCL CDP’s native integrations with the added flexibility of HCL Unica offers additional capabilities to create custom integrations. 

Composability

HCL CDP’s composable nature equips companies to select the most suitable tools for data ingestion, transformation, storage and activation and to customize configurations based on specific requirements, whether in multi-tenant or single-tenant cloud environments, on-premises or hybrid setups. Its flexible architecture ensures scalability and adaptability, enabling businesses to swiftly adjust to changing needs and seamlessly incorporate new technologies.

Privacy and Compliance

With a focus on security and transparency, HCLSoftware’s customer data platform comes with an array of tools specifically focused on safe data management, tracking and identification. Which ensures compliance with major data privacy regulations like GDPR, CCPA and DPDP, while still enabling personalized experiences leveraging Personally Identifiable Information (PII) in adherence to national and international regulations.

Real-time Data Processing

The IDC MarketScape noted, “HCLSoftware acquired Unica from IBM in 2019 for $1.8 billion. HCL Unica is a marketing automation platform including cross-channel campaign management, budgeting and planning, journey orchestration, cross-channel delivery, real-time personalization, and data management.” HCL CDP’s deep synergy with HCL Unica helps create a powerful combination for seamless customer experiences. The integration enables the extension of customer profiles with contact and response history, providing marketers the ability to craft hyper-personalized outbound marketing strategies across channels.

Custom-made Activations and Learning Models

HCL CDP seamlessly integrates into your workflows through custom-built integrations. It leverages self-learning AI models to analyze data in real-time, enabling accurate predictions of the best channels and suggesting the next best customer experience based on their behavior and preferences. This improves your marketing strategies and builds personalized and meaningful connections at every touchpoint.  

Build a 360-degree View of the Customer

Build a true 360-degree view of the customer by analyzing and resolving data from multiple online and offline touchpoints in real-time. Through advanced identity resolution, our platform can create unified customer profiles, enabling your organization to deliver hyper-personalized experiences across channels. 

As a holistic solution, HCL CDP combines data unification, AI-driven insights, flexible deployment and stringent data governance to help you better understand your customers, anticipate their needs and deliver exceptional, personalized experiences.

Why HCLSoftware?

As a CDP of choice, we help organizations unify their customer data across touchpoints to create enriched real-time and personalized customer engagement. 

We continue to innovate and integrate the latest technologies that adapt to current market trends and anticipate future developments.

With minimal system integration effort required, HCL CDP strives to provide the best value at optimal costs. To delve deeper into how our platform can help you enhance or renew your customer journey, we invite you to read an  excerpt of the : IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025 Vendor Assessment and discover how HCLSoftware became a Major Player in the landscape of customer data platforms. 

If you want to learn more about HCL CDP, schedule a demo with our team to get an inside view.