HCLSoftware Named a Major Player in 2024–2025 IDC MarketScape for Worldwide B2C Customer Data Platforms
Download excerpt to learn why HCLSoftware was named as a Major Player in the B2C CDP space.
Customer Data Platform Market Trends
CDPs have evolved beyond their traditional roles of aggregating data, unifying profiles and creating customer segments.
Today, they are central to:
Driving real-time engagement across multiple channels
Ensuring consistent customer experiences across in-store, customer service, online and on social media
Orchestrating personalized and data-driven customer journeys
Providing data governance, privacy and transparency
Addressing business needs with a composable customer data platform
Improving data quality through API support and seamless integrations with existing tech
Demonstrating ROI from CDP investments
Why Get This Excerpt?
Comprehensive Market Analysis: Get in-depth insights into the CDP landscape
Robust Capabilities for Scalable Marketing: Understand how CDPs adapt to the dynamic customer journeys
Insights for Enterprise-level Growth: Discover different CDPs and how they can be leveraged for your specific business requirements
Maximize Your Marketing Performance: Learn more about our capabilities, including campaign performance, engagement, customer journeys and advanced analytics features
Evaluation Criteria
Strategies Criteria Categories
Capabilities Criteria Categories
Portfolio
Innovation
Functionality or Offering Strategy
Partnering
Growth
Delivery
Customer Service Delivery
Functionality or Offering
Customer Satisfaction
Pricing Model or Structure of Product/Offering
Download this excerpt to learn more about HCLSoftware’s customer data platform, its capabilities and how it drives real-time, multi-channel engagement.
