Unica
Omnichannel Decision Engine for Enterprise Marketers
Unica V12.1.9 Release: Leverage New Integrations and Functionalities for Powerful, Conversion-Driven Campaigns
HCL Unica V12.1.9 is here! Discover new integrations, AI-powered features, and enhanced functionalities for powerful, conversion-driven campaigns.
HCL Unica Shines in 2024 Constellation ShortList™ for Marketing Automation
HCL Unica named to the Constellation ShortList™ for B2B and B2C marketing automation! Learn how Unica uses AI to drive personalized customer journeys and revolutionize your marketing.
Solve the Mid-Funnel Blindspot
Struggling with a mid-funnel blindspot? Discover how HCL CDP uses digital body language to enhance customer engagement, personalize messaging, and drive conversions.
Mastering Digital Messaging: Key Strategies and Future Trends
Learn the best digital messaging strategies to engage customers and boost conversions. Discover key trends and tactics for future-proof communication.
Unlock the Potential of Mobile Push With HCL Unica Deliver
Push notifications deliver high engagement and rich content, exceeding email and SMS capabilities at a lower cost. Enhance marketing ROI with HCL Unica Deliver.
Latest Articles
| December 30, 2024
Unica V12.1.9 Release: Leverage New Integrations and Functionalities for Powerful, Conversion-Driven Campaigns
HCL Unica V12.1.9 is here! Discover new integrations, AI-powered features, and enhanced functionalities for powerful, conversion-driven campaigns.
| December 20, 2024
HCL Unica Shines in 2024 Constellation ShortList™ for Marketing Automation
HCL Unica named to the Constellation ShortList™ for B2B and B2C marketing automation! Learn how Unica uses AI to drive personalized customer journeys and revolutionize your marketing.
| November 7, 2024
Solve the Mid-Funnel Blindspot
Struggling with a mid-funnel blindspot? Discover how HCL CDP uses digital body language to enhance customer engagement, personalize messaging, and drive conversions.
| October 23, 2024
Mastering Digital Messaging: Key Strategies and Future Trends
Learn the best digital messaging strategies to engage customers and boost conversions. Discover key trends and tactics for future-proof communication.
| April 12, 2024
Unlock the Potential of Mobile Push With HCL Unica Deliver
Push notifications deliver high engagement and rich content, exceeding email and SMS capabilities at a lower cost. Enhance marketing ROI with HCL Unica Deliver.
| January 8, 2024
Elasticity Unleashed - The Art of Custom Autoscaling of HCL Unica Interact on RedHat Openshift
HCL Unica Interact: Seamless scaling, optimal costs, happy customers. Autoscale your Unica Interact platform for peak performance with dynamic resource management. Learn more
| December 20, 2023
Harnessing the Power of Implicit Intent
Unlock explosive business growth by predicting customers’ needs before they even know them. Learn how to tap into explicit intent with HCL Discover.
| November 28, 2023
HCL Unica V12.1.7 - A New Era of AI-Driven Customer Engagement
HCL Unica V12.1.17 is an upgrade to Unica marketing automation platform with AI/ML, Intelligent Marketing Assistance, and more to boost marketing performance.
| September 11, 2023
Perfecting Email Deliverability & Sender Reputation
Understand what email sending reputation is, why it's important, and how it's calculated. Learn how to improve your email-sending reputation to ensure successful email marketing campaigns.
| August 16, 2023
Experience Customer Journey Excellence with Behavior Analytics – Join us at DMEXCO 2023!
In an era defined by digital transformation, mastering the art of customer engagement is non-negotiable for businesses aiming to thrive. The DMEXCO - Digital Marketing Exposition & Conference,...
HCLSoftware | August 14, 2023
HCL Unica Wins Big at the Digital Customer Experience Confex and Awards 2023
Discover HCL Unica's award-winning approach to digital customer experience. Join the revolution and elevate your marketing strategy with us!
| July 19, 2023
The 5% Magic
Learn to use the power of personalisation to transform your business. Understand and predict customer behaviour using data-driven insights.
| July 12, 2023
HCL Marketing Cloud Fueling Precision Marketing at Scale with AI.
Unveiling HCL Marketing Cloud, the evolutionary leap in precision marketing at scale. Explore how our AI-enhanced platform simplifies operations while offering smarter customer engagement.
| June 7, 2023
Unleashing the Power of Behavior Analytics to Improve Marketing Efforts
All businesses, from clothing retailers to hotels, strive to capture your attention and promote their brands. With countless competitors vying for your attention, each enterprise seeks to increase revenue and achieve prosperity.
| May 18, 2023
Upgrade to Unica V12: Future-Proof Your Marketing Automation Strategy
Upgrade to Unica V12 for advanced marketing automation, seamless MarTech integration, and enhanced omnichannel strategies. Future-proof your success.
| May 2, 2023
Elevate Your Marketing Game: 5 Personalization Strategies to Deploy a Successful Campaign
Learn the secret sauce to impeccable timing and striking a chord with your audience in Part 3 of our series on personalization. Discover the art of pinpointing the ideal moment to implement personalized marketing and create meaningful connections with your customers. Tailor your messages and drive higher engagement, loyalty, and revenue.
| April 19, 2023
This is why HCL Technology is named a Customers’ Choice in 2022 Gartner ® Peer Insights ™ ‘Voice of Customer’: Multichannel Marketing Hub
Unica is honored as the 2022 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub (MMH). Read more about it.
| April 17, 2023
Enhancing Customer Outreach: Weighing SMS and Push Notification Strategies
In this article, we will explore the pros and cons of connecting with customers through SMS and push notifications.
| March 31, 2023
Unlocking the Power of Response Orchestration on WhatsApp
Discover the power of conversational marketing with WhatsApp, the go-to messaging platform for personalized customer experiences. Learn how businesses are leveraging its 2 billion+ users for increased engagement and loyalty in today's digital landscape.
| March 20, 2023
Transform Your Business With Real-Time Personalization
In Part 2 of our personalization series, we explore the "what," "where," and "how" of personalization, examining its many facets and exploring how it can be applied across industries and channels. Discover how to stand out in a crowded market by building meaningful relationships with your customers through personalization.
| March 10, 2023
Open Rate is not dead - How to revive your email engagement in 2023
Struggling with low email open rates? Don't despair – open rate is not dead! Discover practical tips for crafting compelling subject lines, segmenting your audience, and optimizing your email design.
| February 24, 2023
The Power of Personalization-How Real-Time Marketing is Reshaping the Industry
Real-time personalization is a game-changer for marketers. Discover why this technique is so important, and how you can use it to create more effective, targeted campaigns that resonate with your audience.
| January 30, 2023
Unica V 12.1.5 Marketing Platform 2023 Release Highlights
HCL Unica announces it's Winter Release of v12.1.5 to an existing cloud native fully integrated enterprise marketing automation platform that provides precision marketing at scale.
| December 15, 2022
7 Key Capabilities of a Multichannel Marketing Hubs Platform
HCL Unica has marked its place among the top performers in the 2022 SPARK MatrixTM analysis of the global multichannel marketing hubs market.
| December 7, 2022
Let's Get Started With Unica Journey - Part 3
In this article of let's get started Kelly Powers dives into Setting Milestones and Anaylzing Reports of the Unica Journey.
| November 30, 2022
Understanding Deliver Insight Reports and it's data flow in the tables
The blog will help you understand the data flow from Design-time tables to Report Staging tables. If your report is not in Staging, you need to run the procedure at least once per day. You should consider running them at times when there
| November 24, 2022
9 Marketing Strategies for Black Friday
Black Friday is coming. Yes, the biggest shopping day of the year is finally here. If you are planning to join the insane shopping event soon
| November 16, 2022
Personalization Playback in Unica Interact
With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
| November 7, 2022
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
| November 1, 2022
Let's Get Started With Offers in Unica Campaign
Let's get started in a series started by Kelly Powers where she takes you on a journey to understand the modules of Unica Campaign.
| October 21, 2022
7 Top Performer Factors for a Marketing Automation Software
Unica's latest 4 releases focused on strengthening integrated goal based marketing, messaging without limits.
| October 4, 2022
HCL Unica Named STRONG PERFORMER in Forrester Enterprise Marketing Suites, Q3 2022
HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.
| September 22, 2022
Let's get started with Unica Journey - Part 2
Move your Campaign data to Journey with HCL UNICA - A fully integrated enterprise marketing automation platform for marketers to perform better.
| September 13, 2022
Let's get started with Unica Journey - Part 1
Let's Get Started: Unica V12.1: Start the basic journey with Unica. Kelly Powers demos the platform and discusses a successful data management strategy.