Reduce Disconnected and Non-actionable Customer Data

Organizations face challenges in harnessing and monetizing scattered and siloed customer data, hindering the creation of personalized experiences. The focus today is to deliver the "next best experience" catering to individual emotions and preferences.

The HCL CDP is the ultimate solution to transform your customer interactions. Unify your customer data across touchpoints to create enriched real-time, and personalized customer engagement.

Identity Resolution Helps You Create a Unified Profile

Customer Data Platform-Identity Resolution Helps You Create a Unified Profile

Identity Resolution Helps You Create a Unified Profile

The HCL Customer Data Platform (CDP) analyzes and resolves data from multiple touchpoints and creates a 360-degree view of the customer in real-time. Hyperpersonalize every journey and create tailored experiences at scale.

Data Connections, Activation Anywhere

Customer Data Platform-Data Connections, Activation Anywhere

Data Connections, Activation Anywhere

Unlock the power of your martech stack to orchestrate successful omnichannel customer journeys. The HCL CDP seamlessly connects to all your systems via existing or custom integrations. Integrate data from all channels and activate it across platforms by serving customers with the most relevant interactions and offers.

What Sets Us Apart From Other CDPs?

Our HCL CDP deploys quickly and requires minimal system integration effort.

HCL CDP + Unica: Seamless Customer Experience

Leverage the power of HCL CDP and HCL Unica together to optimize your activation and fully understand your customer

Holistic Customer View with Historical Data

Combined, HCL CDP + Unica seamlessly integrates historical data with real-time customer data creating a holistic customer profile. Craft hyper-personalized outbound marketing strategies across channels with enriched customer profiles.

Strong AI-Fueled Segmentation Engine

Harness the segmentation power of HCL Unica to tailor experiences to individual customers through real-time interactions. Refine your segments with the AI capabilities of both platforms with predictive insights into customer preferences. Go even further using your data to finetune your models.

Best Path of Engagement

Unlock hidden insights with attribution, powered by advanced AI. Uncover the touchpoints that truly matter, identify consistent engagement paths leading to conversions, and craft customer journeys with content that resonates.

Activation Everywhere

The HCL CDP has native integrations and HCL Unica offers additional capabilities to build new bespoke integrations. Use HCL Unica's unique direct mail and push capabilities to deliver a personalized, next-best experience to each customer through their preferred channel.

   

How Does a CDP Work?

Customer Data Platform-How Does a CDP Work?

How Does a CDP Work?

A customer data platform (CDP) collects customer data from diverse data sources across the organization and unifies them under each customer profile. Marketers can then activate that data in real time by creating and executing hyper-personalized campaigns with AI-powered recommendations and high-level segmentation. Optimize your marketing spend by making each customer feel uniquely serviced with a personalized journey.

Integrations Built for You

Customer Data Platform-Integrations Build for You

Integrations Built for You

The HCL CDP offers integrations to most commonly used advertising, analytics, mobile apps, chatbots, contact centers, CRM, databases, marketing automation, and tag management systems. We also offer custom integrations to adapt to the ever-evolving martech landscape.

IT Chooses the Model That Best Fits Your Company