HCL Unica

HCLSoftware Announces the HCL Unica 12.1.7 Release

A New Benchmark in AI-Driven Customer Engagement

The latest HCL Unica 12.1.7 release introduces an impressive array of new features and enhancements, significantly elevating the capabilities of the HCL Unica Marketing platform. Key highlights of this release include:

Advanced AI/ML Capabilities for Enhanced Marketing Performance and User Experience.
Intelligent Marketing Assistance (IMA) for Interactive and Personalized Customer Conversations.
Auto Scaling for Operational Efficiency, ensuring Cost-Effective, Secure, and Available Infrastructural Management.

Key Features and Benefits of The HCL Unica 12.1.7 Release

Auto Scaling and Infrastructure Management

Dynamic Resource Allocation: Automatically adjust computational resources based on server load.
Cost and Energy Efficiency: Reduce expenses and energy usage during low-load periods.
Enhanced Security and Availability: Protect against various failures and ensure high availability, especially for unpredictable workloads.

Module-Specific Enhancements

Campaign: New functionalities for flowchart management, including marking columns and enhanced link process boxes.
Journey: Supports multipartition for business units, integrating Mobile Push notifications via Unica Link and Batch.
Interact: Includes a Personalization Studio for better segmentation and offer management.
Platform: Broadens support for PostgreSQL system tables across all application servers.
Plan: Customize default project views/lists for a more tailored user experience.