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IDC TECH BRIEF

- The Path to Customer Experience

Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

In this IDC Opinion piece you will uncover how marketing plays a more strategic role in driving business growth and what the future of Marketing will consider a priority in the IDC forecast.

Brands will be divided into winners and losers based on how quickly CMOs are transforming their organizations to deliver digital-first journeys. They will use smart insights and innovative technologies to seamlessly engage buyers in the "human to digital experience."

Learn why digital marketers will require a cloud-native architecture that is scalable, realtime, and capable of delivering personalized experiences to address the customers expectations to get "digital, first and always" interactions with brands via their digital channels.

(Download the complete 8 pages IDC Tech Brief paper to discover the Path to a comprehensive Customer Experience)

Discover some of the findings of the IDC Study:

The biggest
challenge for 83%
of marketing leaders
is to ensure a deep
understanding
of the customer
experience across
the organizations

54% of
organizations
have
accelerated or
brought forward
their digital
roadmaps by
almost one year.

73% of marketing
executives believe
AI can have a major
impact, particularly
in improving
marketing ROI
& customer
segmentation.

... Discover how CMOs are transforming their organizations to deliver digital-first journeys

(Download the IDC Study to read the full detailed result)

DOWNLOAD FULL IDC STUDY

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IDC HCL Unica lead

Get The Report

Learn More about Cloud Native

LEARN MORE

Join the Marketing Email Campaign and Data Configuration Workshop

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The HCL Unica Guarantee

Expert assistance with a multi-year term

Rest easy and leave the burden to us. Reduce risk and cost as you move to cloud native with our Kubernetes and product experts.
Time-boxed migration of HCL software to the cloud of your choice
- Analysis
- Strategy and Planning
- Execution
Zero business impact and near-zero downtime

HCL SoFy Services team managing the infrastructure and the software to a 99.9% SLA and taking care of security and compliance

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Web Content Viewer

IDC TECH BRIEF

Discover some of the findings of the IDC Study:

The biggest challenge for 83% of marketing leaders is to ensure a deep understanding of the customer experience across the organizations

54% of organizations have accelerated or brought forward their digital roadmaps by almost one year.

73% of marketing executives believe AI can have a major impact, particularly in improving marketing ROI & customer segmentation.

... Discover how CMOs are transforming their organizations to deliver digital-first journeys

(Download the IDC Study to read the full detailed result)

Explore Other Resources

IDC HCL Unica lead

Learn More about Cloud Native

Join the Marketing Email Campaign and Data Configuration Workshop

The HCL Unica Guarantee

Expert assistance with a multi-year term

Rest easy and leave the burden to us. Reduce risk and cost as you move to cloud native with our Kubernetes and product experts.

Time-boxed migration of HCL software to the cloud of your choice

Zero business impact and near-zero downtime

HCL SoFy Services team managing the infrastructure and the software to a 99.9% SLA and taking care of security and compliance

The biggest
challenge for 83%
of marketing leaders
is to ensure a deep
understanding
of the customer
experience across
the organizations

54% of
organizations
have
accelerated or
brought forward
their digital
roadmaps by
almost one year.

73% of marketing
executives believe
AI can have a major
impact, particularly
in improving
marketing ROI
& customer
segmentation.