The HCL Unica summer release features key updates to the cloud native integrated marketing platform that makes it easier for marketers to orchestrate complex and time sensitive journeys while also driving more impact through integrated next best action.
Marketers can now execute more sophisticated offer personalization based on offer lists, variants and cognitive offer tags with more control over their contact strategy optimization.
With the new HCL Unica Open Insights framework, marketers now have the flexibility to run analytics on the platform of their choice.
“It has been two years now since HCL acquired HCL Unica and our development progress has proven to be a juggernaut. HCL Unica will continue to deliver meaningful, impactful and valuable enhancements because we’ve partnered with our users on our product roadmap and we are delivering the most powerful, precise and scalable marketing automation platform available”
Raj Iyer, SVP of Product Management.
