HCL Unica
IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2B Enterprises 2023, Names HCL Software as a Major Player

HCL Unica
HCL Unica’s unique goal-based marketing paradigm empowers marketing strategists to align their strategy, track milestones and recalibrate on the fly to effectively achieve their marketing goals.
HCL Unica helps streamline marketing processes and seamlessly integrates with homegrown, third-party Martech applications, and non-traditional channels.
HCL Unica scales to meet your growth with powerful performance throughput: 100,000s of concurrent sessions with a few millisecond-response times.
HCL Unica works well in complex data environments allowing customers to map to data wherever it is - on a public/private/hybrid cloud or on-premises.
HCL Unica provides you with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking.