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Omnichannel Challenges and Opportunities
Why get this report?
- Understand the how-tos of planning and creating an Omnichannel strategy.
- Unravel the relationship the CMO and the CTO should share for a company's steady growth.
- Learn about the effects of GDPR legislation on various industries and sectors.
Key takeaways from the report
Offer customers an experience, not just a product
9 in 10 customers want an effortless experience form energy providers, while 80% say they’ll buy more if products if personalised.
Develop a multichannel lead-generation strategy
Companies that adopt omnichannel engagement achieve 89% customer retention.
Content Marketing creates customer engagement
Content Marketing creates 3x as many leads as outbound marketing and bridges the knowledge gap between brands & customers.
Single vendor approach or a range of vendors?
Building the marketing stack around a single vendor pays off, with omnichannel ‘leaders’ 3x more ikely to employ this approach.
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