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    4. IDC Marketscape Omnichannel Marketing
    Unica-IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2B Enterprises 2023

    HCL Unica Key Differentiating Capabilities

    Goal-Oriented Marketing

    HCL Unica’s unique goal-based marketing paradigm empowers marketing strategists to align their strategy, track milestones and recalibrate on the fly to effectively achieve their marketing goals.

    Simplifying Complex Marketing Initiatives

    HCL Unica helps streamline marketing processes and seamlessly integrates with homegrown, third-party Martech applications, and non-traditional channels.

    Platform Scalability

    HCL Unica scales to meet your growth with powerful performance throughput: 100,000s of concurrent sessions with a few millisecond-response times.

    Hosting Deployment Flexibility

    HCL Unica works well in complex data environments allowing customers to map to data wherever it is - on a public/private/hybrid cloud or on-premises.

    Precision Targeting

    HCL Unica provides you with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking.

    Essential Resources for Business Growth

    Unica-HCLSoftware Powers Precision Marketing

    HCLSoftware Powers Precision Marketing at Scale for the European Cricket Network

    See how HCLSoftware and The European Cricket Network (ECN) powered fan engagement beyond the onsite game day experience.

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    Unica-Turkey's Largest Telecom Operator

    Turk Telecom Personalized Campaigns and Offers for 40M Subscribers with HCL Unica

    Turk Telecom, powered by HCL Unica personalized campaigns and customer offers for 40M subscribers across 30 different channels by three different business units with a single Unica marketing system.

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    Unica-Enhances Personally Tailored Customer Experience in BMO’s Omnichannel Marketing Strategy

    HCL Unica Interact Enhances Personally Tailored Customer Experience in BMO’s Omnichannel Marketing Strategy

    BMO and its customers benefit from the way HCL Unica Interact works proactively to provide services and solutions to both parties. BMO is seeing more than a billion interactions across Canada and the US. There has been a 3X boost in offer response rates thanks to enhanced targeting based on BMO’s customer behavior models.

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    Powerful Synergy Between HCL Unica and HCL Customer Data Platform

    Powerful Synergy Between HCL Unica and HCL Customer Data Platform

    Powerful Synergy Between HCL Unica and HCL Customer Data Platform


    Say goodbye to disconnected and non-actionable customer data thanks to a comprehensive, company-wide view of each customer. Enrich customer profiles with unique insights: digital body language and event recognition across multiple data sets. The HCL CDP is the perfect solution to take control of your data with transparent, customizable AI and flexible deployment options.

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