Unica
Omnichannel Decision Engine for Enterprise Marketers
HCL Unica Shines in 2024 Constellation ShortList™ for Marketing Automation
HCL Unica named to the Constellation ShortList™ for B2B and B2C marketing automation! Learn how Unica uses AI to drive personalized customer journeys and revolutionize your marketing.
Solve the Mid-Funnel Blindspot
Struggling with a mid-funnel blindspot? Discover how HCL CDP uses digital body language to enhance customer engagement, personalize messaging, and drive conversions.
Mastering Digital Messaging: Key Strategies and Future Trends
Learn the best digital messaging strategies to engage customers and boost conversions. Discover key trends and tactics for future-proof communication.
Unlock the Potential of Mobile Push With HCL Unica Deliver
Push notifications deliver high engagement and rich content, exceeding email and SMS capabilities at a lower cost. Enhance marketing ROI with HCL Unica Deliver.
Elasticity Unleashed - The Art of Custom Autoscaling of HCL Unica Interact on RedHat Openshift
HCL Unica Interact: Seamless scaling, optimal costs, happy customers. Autoscale your Unica Interact platform for peak performance with dynamic resource management. Learn more
Latest Articles
| December 20, 2024
HCL Unica Shines in 2024 Constellation ShortList™ for Marketing Automation
HCL Unica named to the Constellation ShortList™ for B2B and B2C marketing automation! Learn how Unica uses AI to drive personalized customer journeys and revolutionize your marketing.
| November 7, 2024
Solve the Mid-Funnel Blindspot
Struggling with a mid-funnel blindspot? Discover how HCL CDP uses digital body language to enhance customer engagement, personalize messaging, and drive conversions.
| October 23, 2024
Mastering Digital Messaging: Key Strategies and Future Trends
Learn the best digital messaging strategies to engage customers and boost conversions. Discover key trends and tactics for future-proof communication.
| April 12, 2024
Unlock the Potential of Mobile Push With HCL Unica Deliver
Push notifications deliver high engagement and rich content, exceeding email and SMS capabilities at a lower cost. Enhance marketing ROI with HCL Unica Deliver.
| January 8, 2024
Elasticity Unleashed - The Art of Custom Autoscaling of HCL Unica Interact on RedHat Openshift
HCL Unica Interact: Seamless scaling, optimal costs, happy customers. Autoscale your Unica Interact platform for peak performance with dynamic resource management. Learn more
| December 20, 2023
Harnessing the Power of Implicit Intent
Unlock explosive business growth by predicting customers’ needs before they even know them. Learn how to tap into explicit intent with HCL Discover.
| November 28, 2023
HCL Unica V12.1.7 - A New Era of AI-Driven Customer Engagement
HCL Unica V12.1.17 is an upgrade to Unica marketing automation platform with AI/ML, Intelligent Marketing Assistance, and more to boost marketing performance.
| September 11, 2023
Perfecting Email Deliverability & Sender Reputation
Understand what email sending reputation is, why it's important, and how it's calculated. Learn how to improve your email-sending reputation to ensure successful email marketing campaigns.
| August 16, 2023
Experience Customer Journey Excellence with Behavior Analytics – Join us at DMEXCO 2023!
In an era defined by digital transformation, mastering the art of customer engagement is non-negotiable for businesses aiming to thrive. The DMEXCO - Digital Marketing Exposition & Conference,...
HCLSoftware | August 14, 2023
HCL Unica Wins Big at the Digital Customer Experience Confex and Awards 2023
Discover HCL Unica's award-winning approach to digital customer experience. Join the revolution and elevate your marketing strategy with us!
| July 19, 2023
The 5% Magic
Learn to use the power of personalisation to transform your business. Understand and predict customer behaviour using data-driven insights.
| July 12, 2023
HCL Marketing Cloud Fueling Precision Marketing at Scale with AI.
Unveiling HCL Marketing Cloud, the evolutionary leap in precision marketing at scale. Explore how our AI-enhanced platform simplifies operations while offering smarter customer engagement.
| June 7, 2023
Unleashing the Power of Behavior Analytics to Improve Marketing Efforts
All businesses, from clothing retailers to hotels, strive to capture your attention and promote their brands. With countless competitors vying for your attention, each enterprise seeks to increase revenue and achieve prosperity.
| May 18, 2023
Upgrade to Unica V12: Future-Proof Your Marketing Automation Strategy
Upgrade to Unica V12 for advanced marketing automation, seamless MarTech integration, and enhanced omnichannel strategies. Future-proof your success.
| May 2, 2023
Elevate Your Marketing Game: 5 Personalization Strategies to Deploy a Successful Campaign
Learn the secret sauce to impeccable timing and striking a chord with your audience in Part 3 of our series on personalization. Discover the art of pinpointing the ideal moment to implement personalized marketing and create meaningful connections with your customers. Tailor your messages and drive higher engagement, loyalty, and revenue.
| April 19, 2023
This is why HCL Technology is named a Customers’ Choice in 2022 Gartner ® Peer Insights ™ ‘Voice of Customer’: Multichannel Marketing Hub
Unica is honored as the 2022 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub (MMH). Read more about it.
| April 17, 2023
Enhancing Customer Outreach: Weighing SMS and Push Notification Strategies
In this article, we will explore the pros and cons of connecting with customers through SMS and push notifications.
| March 31, 2023
Unlocking the Power of Response Orchestration on WhatsApp
Discover the power of conversational marketing with WhatsApp, the go-to messaging platform for personalized customer experiences. Learn how businesses are leveraging its 2 billion+ users for increased engagement and loyalty in today's digital landscape.
| March 20, 2023
Transform Your Business With Real-Time Personalization
In Part 2 of our personalization series, we explore the "what," "where," and "how" of personalization, examining its many facets and exploring how it can be applied across industries and channels. Discover how to stand out in a crowded market by building meaningful relationships with your customers through personalization.
| March 10, 2023
Open Rate is not dead - How to revive your email engagement in 2023
Struggling with low email open rates? Don't despair – open rate is not dead! Discover practical tips for crafting compelling subject lines, segmenting your audience, and optimizing your email design.
| February 24, 2023
The Power of Personalization-How Real-Time Marketing is Reshaping the Industry
Real-time personalization is a game-changer for marketers. Discover why this technique is so important, and how you can use it to create more effective, targeted campaigns that resonate with your audience.
| January 30, 2023
Unica V 12.1.5 Marketing Platform 2023 Release Highlights
HCL Unica announces it's Winter Release of v12.1.5 to an existing cloud native fully integrated enterprise marketing automation platform that provides precision marketing at scale.
| December 15, 2022
7 Key Capabilities of a Multichannel Marketing Hubs Platform
HCL Unica has marked its place among the top performers in the 2022 SPARK MatrixTM analysis of the global multichannel marketing hubs market.
| December 7, 2022
Let's Get Started With Unica Journey - Part 3
In this article of let's get started Kelly Powers dives into Setting Milestones and Anaylzing Reports of the Unica Journey.
| November 30, 2022
Understanding Deliver Insight Reports and it's data flow in the tables
The blog will help you understand the data flow from Design-time tables to Report Staging tables. If your report is not in Staging, you need to run the procedure at least once per day. You should consider running them at times when there
| November 24, 2022
9 Marketing Strategies for Black Friday
Black Friday is coming. Yes, the biggest shopping day of the year is finally here. If you are planning to join the insane shopping event soon
| November 16, 2022
Personalization Playback in Unica Interact
With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
| November 7, 2022
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
| November 1, 2022
Let's Get Started With Offers in Unica Campaign
Let's get started in a series started by Kelly Powers where she takes you on a journey to understand the modules of Unica Campaign.
| October 21, 2022
7 Top Performer Factors for a Marketing Automation Software
Unica's latest 4 releases focused on strengthening integrated goal based marketing, messaging without limits.
| October 4, 2022
HCL Unica Named STRONG PERFORMER in Forrester Enterprise Marketing Suites, Q3 2022
HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.
| September 22, 2022
Let's get started with Unica Journey - Part 2
Move your Campaign data to Journey with HCL UNICA - A fully integrated enterprise marketing automation platform for marketers to perform better.
| September 13, 2022
Let's get started with Unica Journey - Part 1
Let's Get Started: Unica V12.1: Start the basic journey with Unica. Kelly Powers demos the platform and discusses a successful data management strategy.
| August 31, 2022
Unica V12.1.4 - A good blend of Usability and Functionality for delivering a truly omnichannel experience
Unica V12.1.4 is the current version of Unica Marketing & brings you an enviable list of new features & improvements. Learn more about the latest version.
| August 30, 2022
Top 8 B2C Enterprise Marketing Automation Software
HCL UNICA provides innovative customer engagement services ranging from digital brand interactions and holistic customer experience management.
| August 19, 2022
Unica Interact Cross Section Contact Response
Learn how HCL Unica Interact can track Contact and Response events across sessions, this is achieved by enabling the ‘Cross Session’ feature for Unica Interact.
| August 11, 2022
How to use AB Testing in HCL Unica Deliver?
Learn about different criteria set for winner emailing, Send a mailing as an A/B test, the system sends different email messages or versions of the same message.
| August 4, 2022
Let's get started with Unica - Unica Plan - Part 2
Watch Unica V12.1 is an interactive video series part 1 hosted by Kelly. This series of short videos guide you through one of the essential modules.
| July 27, 2022
Let's Get Started with Unica - Unica Plan - Part 1
Watch Unica V12.1 is an interactive video series part 2 hosted by Kelly; this series of short videos guides you through one of the essential modules.
| July 22, 2022
Managing preferences in Contact Central in Unica Campaign
We have introduced HCL UNICA v12.1.2. To manages customer data and preferences with total security. Unica will allow you to capture audience consent.
| July 13, 2022
Let's Get Started with Unica - Unica Deliver - Part 2
Let’s Get Started with Unica V12.1 is an interactive video series hosted by Kelly Powers that dives into the “how” of the Unica Platform.
| July 4, 2022
Rich Media in Marketing
Learn about various ways rich media marketing assets: more significant interaction, increased calls-to-action, trackability, and rich media in email marketing, etc.
| June 23, 2022
Let's Get Started with Unica - Unica Deliver - Part 1
Let's Get Started with Unica V12.1 is an interactive video series hosted by Kelly Powers that deep dives into the how of the Unica Platform.
| June 17, 2022
Unica Journey Accelerator
Managing templates in Unica Journey is much easier with enhanced search and categorization into folders. Let's learn more about it.
| June 2, 2022
Unica Deliver 12.1.3 Release
UNICA deliver 12.1.3 is released; New features focus on managing recipient preferences, communication search, assigning default values, and more.
| May 18, 2022
Unsubscribing Email in Unica Deliver
The blog contains detailed steps on how a user can unsubscribe from email using the Landing page in Unica Deliver.
| May 5, 2022
Contact Central in Unica - Customer Consent
Customer Consent is a place in Contact Central that provides a view of the audiences' consent and communication. Let's learn more about it.
| April 26, 2022
Let's Get Started with Unica - Unica Campaign - Part 2
Here is the next interactive video series of the HCL Unica Campaign, and explore its features to accelerate and perform better in your marketing activities.
| April 14, 2022
Understanding HCL Unica Plan's TVC Read Only Grid
HCL Unica Plan application supports 4 types of grids, also called TVC, read-only and editable. This article will help you to get more details.
| April 7, 2022
Unica 12.1.3 Marketing Platform 2022 Spring Release
UNICA 12.1.3 - this marketing automation platform provides essential updates such as real-time personalization playback, streamlined privacy, and compliance.
| March 31, 2022
Unica Optimize - optimising marketing campaigns for greater ROI
Unica Optimize allows organizations to optimize contacts across many different aspects of marketing automation via scoring models. This blog assists you in knowing more.
| March 25, 2022
Unica Named Leader in G2's Spring 2022 Report
Unica has been recognized and earned two critical awards for APAC Leadership in the G2 Marketing Automation grid reports. Read the blog to know in detail.
| March 17, 2022
Marketing and Data Privacy in 2022
Read about Laura and the team experience, highlighting recent changes in data privacy, including how we need to communicate with our customers.
| March 10, 2022
10 SMS Marketing Tactics that works
SMS marketing, also known as text marketing,” is a favorite among marketers because of its highly receptive audiences. Read to know more..
| February 25, 2022
Database tuning for Unica Campaign
HCL Unica Campaign is a marketing campaign management application; learn how to optimizeUnica Campaign performance step by step.
| February 21, 2022
Benefits of Unica Docker
Know how docker simplifies and accelerates your workflow while allowing developers to innovate with their choice of tools, application stacks, etc.
| February 15, 2022
Are you doing Remarketing or Retargeting wrong?
Remarketing or retargeting is different. Both are effective ways to re-engage warm prospects who have already shown interest in your brand.
| February 4, 2022
How to Limit the Offer Fields in Interact Offer Presentation
Know how with Unica Interact, a marketer can exclude the offer fields in the offers that are presented to the customer, or they want to show only the offer fields.
| January 27, 2022
Enabling Offer List in HCL Unica Interact
Understand how marketers can update the offers in the offer list while keeping all the arbitration logic intact using HCL Unica.
| January 21, 2022
Let's Get Started With Unica - Part 1 - Unica Campaign
The HCL Unica Campaign allows you to design, run, and analyze marketing campaigns. Watch the video to learn about the Unica campaign module.
| January 17, 2022
Unica Named Leader in G2's Winter 2022 Report
Learn how HCL Unica is named a leader in G2’s Winter report for marketing, automation, and customer experience to deliver a seamless customer journey.
| December 31, 2021
The Year of Unica
The spring release updates to the Unica 12.1 platform give marketers even more power and speed to plan, personalize and deliver a more engaging customer experience.
| December 16, 2021
Serving the next best Offer from Interact to Journey Audience
With the right data, you can give your marketing campaigns the boost they need and maximize profits. Learn how to use marketing data to increase profit today!
| December 13, 2021
An overview of WhatsApp Marketing in 2022
Whatsapp, as a marketing tool, is excellent because of its reach. Its users include people of all ages, profiles, and socioeconomic situations. Read this blog to know more.
| November 30, 2021
Unica 12.1.2 Marketing Platform Winter Release
Unica 12.1.2 is a cloud native-as-a-service offering, HCL Unica on HCL Now, and powered by the HCL SoFy, the Solutions Factory for HCLSoftware.
| November 22, 2021
Case study: Cognos upgrade from v10.2.x to v11.0.9 and configure with Unica v11.1
Unica reporting tool Cognos can be upgraded from v10.2 to v11.0.9 and configured with Unica v11.1. Cognos integrates reporting, modeling, analysis, etc.
| November 4, 2021
Configuring ELK components in Unica Discover 12.1.2
ELK Stack is a collection of three open-source products Elasticsearch, Logstash, and Kibana. ELK is one of the few new-age frameworks.
| November 2, 2021
7 Killer Features in Unica Deliver
Unica Deliver has gone through an epic transformation; its goal was to provide the market with the most powerful marketing automation functionality.
| October 6, 2021
Real Time Personalized Outbound Messages with Unica Interact and Deliver Integration
Unica Interact’s Triggered Message functionality a marketer can acquire, engage and retain customers by presenting them with offers.
| September 29, 2021
Linked Audience Sessions in Unica Interact
Unica Interact can handle child sessions inside a parent session and multiple audiences in the same session. To learn more about the embedded sessions, reach out to us.
| September 22, 2021
Export and Import Functionality in HCL Unica Journey
HCL Unica's new version 12.1.1 contains a feature to export and import Journey. Visit to learn more.
| September 16, 2021
9 features of Unica V12 that got us in the Constellation ShortList
HCL Unica is shortlisted with Adobe, Salesforce, SAS, and Twilio for Constellation Shortlist for B2C Marketing Automation for the Enterprise.
| September 14, 2021
Simplified and Accelerated Cloud Native MarTech (IDC)
Learn about the most efficient, flexible, and future-proof cloud-native marketing systems - HCL Unica. This architecture provides significant economic and operational advantages.
| September 1, 2021
Unica Platform and Campaign system database migration using Campaign flowchart execution
Learn how North America moved away from IBM DB2 and adopted MS SQL server as their preferred choice for all enterprise applications across their organization.
| August 25, 2021
HCL Discover Helm Deployments
HCL Unica Discover helps identify sessions that experienced user struggle with and diagnose pain points. Let’s understand a little about the deployments for Unica Discover.
| August 20, 2021
5 Essential Industry Tips for your Marketing Strategy
Learn some marketing tips for better engagement, higher retention, and excellent customer lifetime value, resulting in improved sales and ROI.
| August 12, 2021
HCL Unica Campaign Integration with Apache ® Kafka
HCL Unica’s latest version, 12.1.1, has introduced a facility to export the data in Kafka. With this integration, HCL Unica Campaign can be integrated with Kafka.
| August 7, 2021
7 Tips for Increasing Email Open Rates
Email marketing is one of the most cost-efficient marketing methods. Learn how we can focus on your first opportunity to catch your target consumer’s attention.
| July 30, 2021
Releasing the new feature pack - Unica 12.1.1 Summer Release
HCL Unica is the marketing automation platform that helps customers achieve personalization at scale. Unica 12.1.1., also available as a cloud native-as-a-service.
| July 20, 2021
The Time is NOW for Unica on HCL Now!
HCL Unica on HCL Now is HCLSoftware’s managed-hosted option for Unica. By reading this blog, let’s dive into the Unica on HCL Now offering.
| July 14, 2021
Consumer Engagement Complacency
Learn how to build a holistic consumer engagement platform to support message delivery through the various channels required and back it up.
| July 8, 2021
Privacy Matters: Unica is GDPR Compliant
General Data Protection Regulation (GDPR) is the world's most rigid privacy and security law. Learn Why you should be concerned?
| June 30, 2021
Unica Plan - Effective way to represent editable grid data
HCL Unica Plan for data collection and display provides a user interface to display Grids data as a table or a list. Read the blog to know the details.
| June 16, 2021
Unica Collaborate - Lists and On Demand Campaigns
Unica collaborate three significant components to achieve local and corporate marketing. Learn how lists and on-demand campaigns can be leveraged to perform local marketing.
| June 9, 2021
Unica Interact - Enhance Event and Event Pattern
Event Pattern is an important component of Interact, and a marketer uses it to track changes in customers’ behavior in real-time and act accordingly.
| May 27, 2021
Best Practices for Successful Email Marketing in 2021
Email marketing is the highest ROI generator for marketers. No matter which social media or E-commerce platform you log in to, you are bound to enter your email address.
| May 19, 2021
Unica Interact - Learning and Score Override
Learn how HCL Unica Interact can help to bypass learning’s final score from the Score Override table. Read in detail about the benefits of the Score assignment model.
| May 12, 2021
Unica Discover - Configuring HBR (Health-based Routing) Transport Service Pipeline Agent
Unica Discover's offering of Unica Suite helps by providing behavioral insight into the online user journey, allowing you to deliver an optimized experience.
| May 5, 2021
Traditional MRM vs Collaborative Work Management
MRM exists to save time and marketing resources. The list of activities includes the coordination between your marketers, graphic designers, copywriters, and others involved.
| April 28, 2021
Unica is available on the HCLSoftware Solution Factory!
HCLSoftware’s Solution Factory! It is another major step in Unica’s Cloud Native Journey. So, you may be thinking: what, how, why? Read more..
| April 12, 2021
Unica 12.1 Marketing Platform Spring Release: Platform FeaturePack 12.1.0.4
Latest Spring update to Unica 12.1 cloud-native integrated marketing platform – Unica 12.1.0.4. Its spring release strengthens the platform’s cloud-native foundation.
| April 7, 2021
Unica Interact - Real-Time Attributes
Real-time attributes are available globally and across interactive channels. Let’s learn the step-by-step usage of real-time attributes in Unica Interact.
| March 31, 2021
2021 Loyalty Program Trends
Looking deeper into 2021, some successful brands will deepen their relationships with their customers and experience growth by leveraging their loyalty programs.
| March 19, 2021
Unica's Cloud Native Journey
Unica is an integrated, cloud-native platform that powers precision marketing at scale. Its journey may help you better appreciate your organization’s journey.
| March 8, 2021
Configuring HCL Unica Deliver with HCL Unica Campaign
HCL Unica Deliver product introduction in version 12.1 that HCL Unica Suite is a reliable, scalable, and seamless digital messaging solution. Read more.
| February 25, 2021
Google and HCL Unica Collaborate to Bring Vital Enterprise Marketing Management to the Cloud
HCL Unica is now offered on Google Cloud, and clients will have access to the wide-ranging solutions that are included in the Google Cloud Platform. Read More.
| February 17, 2021
Unica Campaign - Integration with Unica Journey
Promote your business innovatively and efficiently with these tips on constructing an effective marketing campaign that delivers results!
| February 11, 2021
Unica Journey-Integration with Salesforce CRM
Unica Journey is a goal-based orchestration solution that can craft, executes, and visualizes context-driven, personalized, multi-step omnichannel customer experiences.
| February 3, 2021
Unica Interact - Better Handling of Learning Attributes with Auto-Binning
Unica Interact allows marketers to perform real-time segmentation based on their behavior and actions while exploring your product and website.
| January 28, 2021
Partitioning in HCL Unica Suite
Learn how multiple partitions work. Unica family of products, partitions provide a way to secure the data associated with different user groups.
| January 22, 2021
Unica Journey - Handling Dynamic Content using Decision and Engagement Split
HCL Unica Journey is a product developed for marketers, helping them design the entire customer journey using different capabilities of Unica Journey like Touchpoints, etc.
| January 13, 2021
Real-Time Offer Personalization with Unica Interact
Let’s understand the goals of the company, the challenges they face, and how Unica Interact can help them strategize the entire offer strategy. Read more.
| January 8, 2021
Unica Discover is Cloud Native!
Cloud-native helps you deliver business value by allowing you to incorporate user feedback for continuous improvement quickly.
| December 31, 2020
Unica Deliver - Digital Marketing Automation @ Scale
HCL introduced HCL Unica Deliver in V12.1 to provide seamlessly integrated, automated, and ad hoc engagement of customers across digital channels.
| December 18, 2020
Seamless communication between Unica Interact and Unica Journey
Unica Interact can seamlessly leverage Unica Journey's capability to establish a continuous dialog with customers. It helps marketers to establish a meaningful relationships.
| November 27, 2020
Point and Click Integration to manage your marketing mayhem
Unica Journey can solve the problem of designing the integrated customer experience journey end to end and helps visualize it. Read more about the capabilities of Unica.
| November 17, 2020
Unica Named a November 2020 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub.
Unica was named the 2020 Gartner Peer Insights customers choice. The recognition is given to companies with the highest customer satisfaction in their focus areas.
| November 12, 2020
Manage TVC-Grid Validation in Unica Plan - A Systematic Way
HCL Unica Plan (Formerly known as Marketing Operations) supports the feature called Tabular View Control (TVC) Grid. It helps marketers choose different attributes.
| October 28, 2020
Identify the best offer using A/B Testing in Unica Interact
The latest marketing technique utilizes two webpage versions: application, offers, email, and marketing asset to analyze and understand which performs better.
| October 14, 2020
Case Study- Preparing for Success with Unica Deliver
Unica Deliver’s core strength is its automation and productivity features. You can reach out to the Unica team to learn more about Unica Deliver.
| October 7, 2020
Unica Discover- Formulate Your Customer Experience Strategy
Delivering a remarkable customer experience depends on how you, as a brand, interact at every touchpoint, like sending an email after a customer has made a purchase.
| October 1, 2020
Configuring HCL Unica Campaign with Amazon Redshift Database
Database management and handling is no easy job, and DaaS platforms are becoming more popular in enterprises. Amazon Redshift is a known name among them.
| September 24, 2020
5 Essential Reasons to Deliver Results with Email Marketing Automation
Why is Email Marketing crucial in any digital communications strategy? HCL AppScan is the most effective channel for running campaigns.
| September 18, 2020
Introduction to FlexOffers in Unica Interact
Unica Interact facilitates this by integrating with customer-facing systems such as call centers and sending personalized offers in real-time to provide customer experience.
| September 9, 2020
Unica- A Cloud Native Marketing Platform
Learn why Unica Cloud-Native? Know about the emergence of containers, with their fast startup, standardized application packaging, and isolation model. Read more.
| September 2, 2020
Campaign REST API-V1 and V2
Learn how to execute v1 rest APIs for campaign offer creation and how they are used in creating Campaign objects in HCL UNICA.
| August 27, 2020
Introducing Goal-Based Marketing with Unica Journey
Learn about new attitudes in the air in marketing departments—the emergence of the performance marketer, growth marketer, and, increasingly, the goal-based marketer.
| August 19, 2020
Unica is Dockerized
Unica V12.0 focuses on the aspects unfolding from being a place for centralized offer management to the capabilities of turning cloud-native for deployments.
| August 6, 2020
Offer Creation Using Unica Centralized Offer Management (COM)
Why is offer management improved when it is centralized? Marketers need to have control over offer distribution on the marketing channels.
| July 30, 2020
Unica V12.1 = 4; Are You Ready for More?
The Unica Professional Services team is highly excited about the new capabilities. Unica end-users everything they will now be enabled.
| July 24, 2020
How to Fast Upgrade from Unica V8.6x to V12.1
The thought of upgrading any type of computer software can be off-putting and make you ponder several irritating questions… How long will the upgrade process take? Will it negatively impact my ability to meet current work demands? How long will it take to get accustomed to the updated platform? Is this upgrade really going to be worth it?
| July 16, 2020
What the SaaS?!? Why your MarTech SaaS Symphony Needs a Maestro More than Ever
Today’s typical enterprise has between 91 and 189 Marketing & CRM SaaS Tools (instruments) to manage day-to-day messaging, promotions and advertising campaigns across channels. Depending on who you ask, these numbers may vary by a few, but the most commonly referenced research cited by those of us in the industry is from Netskope. Their survey research details that there are 69 CRM related and 120 marketing-related SaaS tools in use on average at the enterprise.
| July 6, 2020
Let's Geek Out on Unica: Scaling Your Campaign Execution
Everyone is trying to do more with less – quickly. I have clients who ask me all the time “How do I makes things faster?” or “How do I streamline campaign execution while doing more campaigns?” Both valid questions. Folks want to execute at scale, do more personalization, and run more campaigns in more channels simultaneously. This is where the magic that is Unica can come to the rescue.
| June 25, 2020
UNICA with JBOSS
The JBoss Enterprise Application Platform (or JBoss EAP) is a subscription-based/open-source Java EE-based application server runtime platform used for building, deploying, and hosting highly-transactional Java applications and services.
| June 17, 2020
Let's Geek Out on Unica: What's Your Offer Strategy?
Offers are all around us, you probably just don’t notice them.It’s like when you go to buy a new car. You never noticed how many people drive a Mini Cooper until you’re thinking about getting one. Then you see them everywhere.Unless you work in retail, you probably never noticed these offer strategies:
| June 10, 2020
Why your marketing team needs a Marketing Resource Management (MRM) solution.
Managing a marketing initiative can be a daunting responsibility and being accountable for the P&L can be downright scary. Not having visibility into and control over those two things is a waking nightmare.
| June 3, 2020
Understand the Test Run tables in Unica Interact Flowchart
The information that gets stored in the tables varies as per different environments, segments, audiences, and many other factors.
| May 27, 2020
From Campaigns to Engaging Conversations
Almost 10 years ago, Forrester declared that we were entering “the age of the consumer. A 20-year business cycle in which the most successful enterprises will reinvent themselves to understand and serve increasingly powerful consumers systematically.”
| May 20, 2020
How to measure your Marketing Performance in easy steps with Unica Insights
Marketing reports are a great way to look for insights from the ongoing campaigns or other activities. They help in developing strategy & next set of action
| May 7, 2020
Reduce Contact Fatigue with HCL Unica Suite
HCL’s Unica suite, which helps in outbound as well as Inbound marketing via different channels, has the capability to avoid or to reduce the Contact Fatigue.
| May 4, 2020
Why you can leapfrog to Unica V12.0?
One of the most common questions we hear from Unica users is which version to upgrade to. The general concern is adaptability, as well as the stability of the latest software version.
| April 29, 2020
Understanding Campaign Listener Clustering and Listener Failover - Part 2
With the introduction of Clustered listener setups in Campaign, you have to think of them as a setup with multiple independently operating listener nodes that are being directed requests from a centralized entity.
| April 28, 2020
HCL Leans into Unica Big Time (via IDC)
Normally, when a global enterprise acquires a major software business, it takes years before significant improvements and integrations are released.
| April 21, 2020
Understanding Campaign Listener Clustering and Listener Failover - Part 1
To understand how Campaign Listener clustering and its use in failover work, you should first understand how the Campaign listener works in general.
| April 16, 2020
12 Things We Love About Unica v12.0. Which one will be your team's reason to upgrade?
For the past 20 years, I have been a part of the Unica Professional Services Team, first at Unica, then at IBM via the Unica acquisition and now at HCL via Unica divestiture from IBM.
| April 10, 2020
Best Practices for Unica Strategic Segments
Understanding that marketing starts with segmentation, Unica Suite has built-in functionality that supports the creation of defined, reusable segmentation across your marketing initiatives.
| April 8, 2020
Leverage the power of Triggered Messages in Unica Interact
We have customers everywhere. Every customer engages with your brand on different channels and in a different manner.
| February 26, 2020
Journey - What a strategic marketing initiative looks like in Unica V12
‘Creating personalized customer experiences.’ This is the most common tagline or message that brands/businesses tend to convey these days.
| February 14, 2020
The New Ideas Portal- How can you influence Unica's product roadmap?
As a product owner, even after the successful launch of a product, it’s common to be surrounded by ideas from every possible source.
| January 30, 2020
Unica and Email Service Provider (ESP) Integration - Best Practices
Let’s Geek out on Unica! Best Practices Blog post: Unica and Email Service Provider (ESP) integration. I think 2020 will be shaping up to be the year where everyone starts to realize they have too much tooling to manage in their martech stacks. I have been getting many requests lately around best practices for getting […]
| November 4, 2019
How to Display offers with Interact on a page which does not have server-side programming control
The blog describes how to present offers on the page which do not not have server-side programmatic control over the page display. We offer a simple solution to deal with this use case.
| September 17, 2019
Unica Director - ActiveMQ Configuration for Flowchart Monitoring
Unica Director provides the users with the capabilities to monitor Campaign flowcharts. This allows the user to see flowchart execution data like (running, stopped, paused, completed, failed), etc.
| August 5, 2019
How to get ready to install Unica Director?
Enterprise applications like Unica Campaign are usually deployed across complex architecture.
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