Strategic Campaign Management Powered by AI
Strategic Campaign Management Powered by AI
The HCL Unica V12.1.10 release introduces new features, embedded AI-powered capabilities and stronger data security to empower your business to run laser-targeted, customer-driven marketing campaigns. Here’s a rundown of what this release has in store for you.
- Optimized data handling with ORC formats: Process and manage large datasets using ORC formats and enjoy high-performance storage and querying.
- Role-based permissions to customer PII: Assign custom permission levels for accessing customer PII (Personally Identifiable Information) based on user roles.
- Streamlined integration between HCL Unica Campaign and HCL Unica Deliver: Schedule, modify and cancel mailings all within the same platform for a seamless campaign management experience.
Advanced Features in HCL CDP
AI-based Predictive Models That Help You Engage Your Customers Better
AI-based Predictive Models That Help You Engage Your Customers Better
- Lead scoring: Use AI to identify high-value prospects and boost conversion rates
- Product recommendation: Deliver personalized product recommendations using AI-driven insights to increase conversions and enhance customer experiences.
- Next best channel: Engage customers on the right platform at the right time with AI-powered channel selection.
- Send time optimization: Improve engagement by sending messages at the best time to maximize open and click-through rates, engagement rates and conversions.
AI-enhanced Segmentation
AI-enhanced Segmentation
- Leverage AI to refine customer segmentation using multiple data sources such as transactional patterns, behavioral data, and historical interactions.
- Engage each customer with tailored messaging driven by rich insights, boosting relevance, response rates, and overall campaign performance.
Security Enhancements
Security Enhancements
- Simplify and secure user authentication through Single Sign-On, streamlining login across systems while maintaining robust security standards.
- Implement password reset policies and advanced user management tools to safeguard sensitive data and ensure secure, seamless access for all users.
HCL Unica 12.1.10: AI-driven engagement, segmentation and security for high-performing campaigns
