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    Raj Iyer - Project Tango Intro

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    HCL's Next Gen Martech is Coming Up!



    HCL Unica+ A B C D E - The Future of Martech

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    We Introduce You to HCL Unica+

    Raj Iyer - Project Tango Intro

     

    We Introduce You to HCL Unica+

    Raj Iyer, HCLSoftware’s EVP & Portfolio General Manager introduces the New HCL Unica+.

    For advanced marketers like with you, HCL Unica+ is the next evolution of HCL’s composable marketing platform. It offers a secure CDP, comprehensive data strategy, and advanced AI integration all within a modern UI. By connecting deep behavioral data with rich offer metadata and performance insights, it delivers an adaptable solution which will elevate your CX and drive ROI across the full marketing cycle.

    Watch the Capabilities Deep Dive Watch the Use Case Deep Dive
    Tango beta

    Team Up and Join the ßetathon!

    Join the HCL Unica+ Betathon challenge and help us build the next generation of martech platform.

    Unlock special access to our latest HCL Unica tools. Join us on February 6th for the big reveal of the HCL Unica+

    Launch Timeline

    Beta 1 | Feb 6

    Real Time Use Cases

    Beta 2 | April 2

    Real Time + Batch and Planning Use Cases

    GA | June 6

    Production Version Including Your Feedback

    Beta Program Overview

    What is the HCL Unica+ Beta program?

    HCL Unica+ is the code name that represents the next major evolution of HCL Unica. HCL Unica+ beta is an early access program that provides HCL Unica customers an opportunity to explore hands-on the features of any upcoming updates to the platform. The next major revamp to the platform (HCL Unica+) is scheduled around mid 2025 and the current beta program showcases the features included in this update

    Why is HCL Unica offering this Beta program?

    HCL Unica roadmap has strongly been driven by the voice of its customers and partners. Our patrons have expressed an interest to be more actively involved in the direction, design and evolution of features across our portfolio. Through this program, HCL Unica intends for its patrons to preview/explore our upcoming release features and provide feedback on them proactively prior to its official release.

    What should I expect from the Beta program?

    The Beta program is offered as an early access/preview to select areas of our upcoming GA release and is not the final GA version of the software. As the release is still under development and testing, please be aware not all areas of the product are fully functional and issues may be expected. Participants are requested to review the outlined scope of the beta (see scope section for more information) and restrict their exploration and feedback to the areas in question. While HCL Unica will make every effort to ensure the application is stable and functionality is available end to end, there may be situations and scenarios where it may not be the case and the understanding and cooperation of participants is greatly appreciated.

    How is this Beta program offered?

    The program will be offered starting the 23rd of Jan 2025, and will be on till the General Availability of this Program(to be announced later). Patrons who have signed up for the program, will be given access to a HCL Unica hosted environment to explore hands-on the features in scope.

    Does the Beta program include all the features of the GA release?

    Since the beta program is offered as an early access/preview to select areas of our upcoming GA release, not all features of the GA release will be available in the beta. Features related to deployment, performance, environment stack support and elements that may require 3rd party components will not be covered in the beta. The beta environment has also not been tuned for performance and logging levels are set appropriately to help troubleshoot issues.

    Will there be training offered on the Beta program?

    Yes. There will be a webinar hosted by us on Beta launch/enablement. The webinar will walk the participants through the program and provide a guided tour on the features in scope. In case you missed the webinar, a replay is available here

    Will there be a walk through of the new capabilities like AI, RTP, CDP and demo of more usecases?

    We also have 2 deep dive sessions planned refer to the Beta Scope section

    Beta Program Scope

    Key features of HCL Unica+ Beta program?

    Users will be able to test use cases across varying levels of complexity around the following areas:

    • Realtime Personalization
    • Outbound Messaging
    • Omnichannel Experience
    By using combination of the below capabilities:

    CDP, RTP (Web channel), Journey, Max AI Assistant with Gen AI (Document Search, Content Generation and Analysis and Dashboard Insights), Deliver (Email, Push), Audience/Segment/Offer Central, Dashboards, Workflows.

    8 Use cases addressing your challenges

    Use Case

    Marketer's Challenge

    Video Link

    icon Developing new customers into lifelong advocates

    The “Customer Intent” Challenge

    Watch here

    icon Driving cross-sell revenue and enhancing customer experience

    The “Black Box” Challenge

    Watch here

    iconCross-channel lead nurturing

    The “Omni-channel Offers” Challenge

    Watch here

    iconReal-time offsite remarketing

    The ”Drop-off” challenge

    Watch here

    iconNurture journey based on full contextual awareness

    The “Real-time Streaming Data” Challenge

    Watch here

    iconPersonalized Cross Device Experience Challenge

    ”The Marketplace” Challenge

    Watch here

    iconTransforming churn risks into loyal customers

    The “Customer Save” Challenge

    Watch here

    iconDeveloping meaningful customer experience

    The “Considered Purchase” Challenge

    Watch here

    Will there be a walk through of the new capabilities like AI, RTP, CDP and demo of more usecases?

    Yes, we have scheduled a couple of Deep Dive sessions
    We invite you to add the respective Events onto your calender

    Deep Dive on New Capabilities (CDP, Real Time Personalization, AI)

    13th Feb 2025 Slot 1, 09:30 IST
    13th Feb 2025 Slot 2, 10:00 EST

    Demo on Additional Usecases

    18th Feb 2025 Slot 1, 09:30 IST
    18th Feb 2025 Slot 2, 10:00 EST

    Beta Environment Access

    How do I access the Beta environment?

    You can access the HCL Unica Beta Environment here

    However in order to get your user credentials , you need to Just Simply Register on this page above, We will reach out to you to provide you the access.

    If you do not receive the credentials for some reason in 48 hours, then
    Please send an email to unica.beta@hcl-software.com

    with the Subject:
    “HCL Unica+ Beta Environment Access”,

    with the Email Text:
    “ I accept” & in addition provide the following details
    Your first and last name; company name and country where you are located.

    with the Email Attachment: with the Pre-Release Agreement as an attachment to the Email.
    Once you do this, you will be emailed your Credentials for the HCL Unica+ Beta Environment

    I already participated in the HCL Unica V12 Beta program. Is there anything I need to do differently for accessing the HCL Unica+ Beta program?

    Even if you have previously participated in HCL Unica V12 Beta program, you need to Register above in this page or you need to send an email to unica.beta@hcl-software.com

    with the Subject: “HCL Unica+ Beta Environment Access”,

    with the Email Text “ I accept” & with the Pre-Release Agreement as an attachment to the Email.

    Once you do this, you will be emailed your Login ID for the HCL Unica+ Beta Environment
    Please make sure to clear your browser cache before you access the Beta environment.

    I am an internal HCL Beta participant. How do I request credentials for accessing the Beta environment?

    If you have previously participated in the HCL Unica Beta program, you can continue to access the Beta environment with your existing user ID (however a password may be given to you and you may need to Reset it during first login). If this is your first time participating in the Beta program, please follow these instructions:

    Look up your login credentials for the Beta environment.

    1. If your credentials are not listed, please request access via email to unica.beta@hcl-softtware.com with the subject "HCL Unica Beta Environment Access"

    Can I access the Beta environment anytime?

    Yes. HCL Unica will make every effort to keep the beta environment available 24x7 during the course of the beta program. If you have any issues accessing the environment, please notify us at unica.beta@hcl-software.com with the subject "HCL Unica+ Beta Environment Availability" and our support team will assist you on the issue. Please note that support on weekends may be limited.

    I am having issues accessing the Beta environment. What should I do?

    You may please notify us at unica.beta@hcl-software.com with the subject "HCL Unica+ Beta Environment Access" and our support team will assist you on the issue. Please note that support on weekends may be limited.

    What are the browsers supported for the Beta program?

    HCL Unica+ Beta, will be supported only Chrome, Edge and Safari browsers.

    I missed attending the enablement webinar for the Beta program. Is there a replay available

    Yes. Replay of the HCL Unica+ Beta enablement is available here

    Beta Program Testing & Feedback

    Are there any best practices to be followed during the Beta program?

    HCL Unica recommends participants follow these suggested best practices to get the best out of this program:

    1. Since this is a shared environment, organize your work in the application into folders as and when applicable.
    2. Choose folder names that are easy to search,access and reflect your usage. In case of privacy concerns, use generic names (For example: customer_1234).
    3. When testing email/SMS please configure your target audience judiciously to ensure there is no spamming. Refer to the relevant videos for more details.
    4. Confine your exploration to features outlined in the scope of the Beta and provide feedback related to it.
    5. In case of any issues with the environment, please email to unica.beta@hcl-software.com for support.

    We currently have a HCL Unica deployment. Is there anything I need to be aware of when switching between the HCL Unica+ Beta environment and my current HCL Unica deployment?

    We recommend clearing your browser cache on Google Chrome when accessing different HCL Unica versions (Beta and your current deployment of HCL Unica)

    How do I provide feedback on a specific feature or function included in the Beta?

    We have created a Beta Feedback Portal where you can easily and quickie provide detailed feedback on your testing and your needs. Feedback can be provided on various categories like: Reporting Defects, Raising Questions, Requesting New Features, Reporting Access Issues and others.

    You will receive the credentials for this feedback portal automatically on Email once the Unica+ Beta environment details are mailed to you. Once you reset your password and sign in the first time, you can subsequently access the Feedback page directly from the help menu on the top bar of the Unica Application, under the Submenu: HCL Unica+ - Feedback
    Ask us about TSE
    Let’s talk

    Ready to Influence the Next Release?

    Don’t just wait for innovation—be a part of it. Join our exclusive beta program and influence the direction of the HCL Unica+ Release

    Join the Beta Program today

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