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| June 29, 2023
The Power of Personalization-How Real-Time Marketing is Reshaping the Industry
Real-time personalization is a game-changer for marketers. Discover why this technique is so important, and how you can use it to create more effective, targeted campaigns that resonate with your audience.
| June 29, 2023
Personalization Playback in Unica Interact
With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
| June 29, 2023
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
| June 29, 2023
Unica Interact Cross Section Contact Response
Learn how HCL Unica Interact can track Contact and Response events across sessions, this is achieved by enabling the ‘Cross Session’ feature for Unica Interact.
| June 29, 2023
Elevate Your Marketing Game: 5 Personalization Strategies to Deploy a Successful Campaign
Learn the secret sauce to impeccable timing and striking a chord with your audience in Part 3 of our series on personalization. Discover the art of pinpointing the ideal moment to implement personalized marketing and create meaningful connections with your customers. Tailor your messages and drive higher engagement, loyalty, and revenue.
| June 29, 2023
How to Display offers with Interact on a page which does not have server-side programming control
The blog describes how to present offers on the page which do not not have server-side programmatic control over the page display. We offer a simple solution to deal with this use case.
| June 29, 2023
Leverage the power of Triggered Messages in Unica Interact
We have customers everywhere. Every customer engages with your brand on different channels and in a different manner.
| June 29, 2023
Understand the Test Run tables in Unica Interact Flowchart
The information that gets stored in the tables varies as per different environments, segments, audiences, and many other factors.
| June 29, 2023
How to Fast Upgrade from Unica V8.6x to V12.1
The thought of upgrading any type of computer software can be off-putting and make you ponder several irritating questions… How long will the upgrade process take? Will it negatively impact my ability to meet current work demands? How long will it take to get accustomed to the updated platform? Is this upgrade really going to be worth it?
| June 29, 2023
Unica V12.1 = 4; Are You Ready for More?
The Unica Professional Services team is highly excited about the new capabilities. Unica end-users everything they will now be enabled.
| June 29, 2023
Introduction to FlexOffers in Unica Interact
Unica Interact facilitates this by integrating with customer-facing systems such as call centers and sending personalized offers in real-time to provide customer experience.
| June 29, 2023
Identify the best offer using A/B Testing in Unica Interact
The latest marketing technique utilizes two webpage versions: application, offers, email, and marketing asset to analyze and understand which performs better.
| June 29, 2023
Seamless communication between Unica Interact and Unica Journey
Unica Interact can seamlessly leverage Unica Journey's capability to establish a continuous dialog with customers. It helps marketers to establish a meaningful relationships.
| June 29, 2023
Real-Time Offer Personalization with Unica Interact
Let’s understand the goals of the company, the challenges they face, and how Unica Interact can help them strategize the entire offer strategy. Read more.
| June 29, 2023
Unica Interact - Better Handling of Learning Attributes with Auto-Binning
Unica Interact allows marketers to perform real-time segmentation based on their behavior and actions while exploring your product and website.
| June 29, 2023
Unica Interact - Real-Time Attributes
Real-time attributes are available globally and across interactive channels. Let’s learn the step-by-step usage of real-time attributes in Unica Interact.
| June 29, 2023
Unica 12.1 Marketing Platform Spring Release: Platform FeaturePack 12.1.0.4
Latest Spring update to Unica 12.1 cloud-native integrated marketing platform – Unica 12.1.0.4. Its spring release strengthens the platform’s cloud-native foundation.
| June 29, 2023
Unica Interact - Learning and Score Override
Learn how HCL Unica Interact can help to bypass learning’s final score from the Score Override table. Read in detail about the benefits of the Score assignment model.
| June 29, 2023
Unica Interact - Enhance Event and Event Pattern
Event Pattern is an important component of Interact, and a marketer uses it to track changes in customers’ behavior in real-time and act accordingly.
| June 29, 2023
9 features of Unica V12 that got us in the Constellation ShortList
HCL Unica is shortlisted with Adobe, Salesforce, SAS, and Twilio for Constellation Shortlist for B2C Marketing Automation for the Enterprise.
| June 29, 2023
Linked Audience Sessions in Unica Interact
Unica Interact can handle child sessions inside a parent session and multiple audiences in the same session. To learn more about the embedded sessions, reach out to us.
| June 29, 2023
Real Time Personalized Outbound Messages with Unica Interact and Deliver Integration
Unica Interact’s Triggered Message functionality a marketer can acquire, engage and retain customers by presenting them with offers.
| June 29, 2023
Unica 12.1.2 Marketing Platform Winter Release
Unica 12.1.2 is a cloud native-as-a-service offering, HCL Unica on HCL Now, and powered by the HCL SoFy, the Solutions Factory for HCLSoftware.
| June 29, 2023
Serving the next best Offer from Interact to Journey Audience
With the right data, you can give your marketing campaigns the boost they need and maximize profits. Learn how to use marketing data to increase profit today!
| June 29, 2023
Enabling Offer List in HCL Unica Interact
Understand how marketers can update the offers in the offer list while keeping all the arbitration logic intact using HCL Unica.
