Why Quoting Might Be Holding You Back (and What you Need to Do)

For many B2B businesses, quoting remains a slow, manual and disconnected process. That’s a problem because quoting isn’t just a back-office task,but one of the most important moments in the buyer’s journey. And when it doesn’t go smoothly, deals get delayed, customers get frustrated and revenue gets left on the table. 

That’s why we built our new quoting capabilities as a Packaged Business Capability (PBC): to help you move quoting out of the bottleneck and into the fast lane. 

Quoting should be a competitive advantage because it’s the point where pricing strategies become real, relationships are reinforced and trust is either built or broken. But for most companies, quoting hasn’t caught up with the rest of digital commerce. 

Today’s buyers expect more: real-time pricing, tailored offers, fast responses and the ability to collaborate on other terms. If your team can’t deliver that quickly, you’re likely to lose the deal to someone who can.

The Real Problem With Legacy Quoting Tools

Let’s be honest: most quoting tools were built for another era. Manual steps, email chains, offline spreadsheets and siloed systems all slow down the process. Sales teams waste time chasing approvals or cross-checking price lists. Customers wait longer than they should. You miss out on valuable deal insights. 

When quoting doesn’t keep up, neither does your business.

What’s Different with Our Quoting PBC

Our quoting PBC is purpose-built to modernize the entire quote-to-order workflow without adding complexity. 

Here’s what it brings to the table: 

• Real-time collaboration between sales teams, customers, and approvers so quoting revisions don’t stall the process.
• Dynamic pricing and discounting based on your business rules. Automatically applied. No guesswork.
• Seamless integration with your commerce platform, so quoting fits naturally into your buying experience.
• AI-driven insights to help you price smarter and close faster.

Whether you’re quoting a standard catalog item or a multi-line custom job, it’s all handled in one place, with fewer delays and fewer errors. 

Quoting: Now Part of Your Growth Strategy

Your quoting process has a direct impact on revenue, customer satisfaction and win rates. When it works, your sales cycle shortens, your buyer stays engaged and your team can spend more time selling and not chasing down spreadsheets. 

You’re now able to reduce quote turnaround time from weeks or days to hours - or less. That kind of shift does not just streamline operations. It creates a real competitive edge. 

With our API-first, flexible Quoting PBC, you can:

• Streamline complex workflows
• Automate pricing rules and approval steps
• Improve accuracy and speed
• Give buyers a quoting experience that feels as modern as the rest of your digital journey

Make Quoting a Strategic Differentiator - Download Our Playbook

Download our playbook and learn more about quoting as a strategic differentiator.

See our new quoting capabilities in action. Schedule a demo and learn how  these new enhancements fit into your commerce strategy and accelerate your business growth.

Already an HCL Commerce+ customer? These capabilities are already part of your solution. Ask your HCL Commerce+ team for more information.