How HCL Commerce Cloud Uses PBCs for Scalable eCommerce Solutions

For businesses looking to stay ahead today, flexibility is a key requirement. Whether it is about market dynamics, customer preferences or technology, change is the only constant. Businesses are having to incorporate new digital channels at a pace faster than before, requiring dynamic adaptation to the changing markets, customers, and competitors. In such scenarios, they need a solution that can shift at the speed of their business.  It should allow them to grow by scaling up their e-commerce presence without having to worry about challenges in scaling their IT infrastructure. These solutions enable organizations to reach the market better, integrate new digital channels and outsource IT tasks while leaving the security and maintenance of the solution to the provider in the most cost-effective manner.

HCL Commerce Cloud is an excellent choice for such organizations. It offers unparalleled flexibility when it comes to everything needed to transact online, enabling you to pursue your ever-changing business needs in a fast and scalable manner. Whether it is the adoption of a new sales strategy, exploring an untapped international market or the new addition of a product line, we offer the support your business needs.

It utilizes packaged business capabilities (PBCs) to introduce a new way to provide solutions to B2C, B2B, B2B2C and D2C organizations. It is designed to support extremely high transactions and site traffic volumes on a single deployed instance, offering a comprehensive solution with the richest set of capabilities for all business models and marketplaces.

This blog will explore how HCL Commerce Cloud leverages packaged business capabilities (PBCs) to deliver scalable, flexible and efficient e-commerce solutions for modern businesses. Continue reading!

What Are Packaged Business Capabilities (PBCs)?

PBCs are self-contained, pre-built and reusable units of capabilities designed to work together as part of a fully integrated solution or independently integrated into your organization’s existing systems and processes. These offer a middle-ground between tightly integrated monolithic architectures and distributed components of microservices. 

PBCs are ready-made modules providing functionality within specific business domains, such as e-commerce, customer relationship management (CRM), marketing or supply chain management, for search, pricing, personalization, cart and checkout, identity, subscriptions, participants, approvals, catalog, promotions, quotes, inventory, and location within the e-commerce domain.

Benefits of PBCs for Scalable e-commerce Solutions

Businesses can combine packaged business capabilities with comprehensive business user tooling, an extensibility framework to offer any organization already invested in a microservices-based architecture significant business value through:

1. Accelerated Time-to-Market

• Pre-built Solutions: PBCs are pre-configured modules covering specific business functions, such as search, inventory and personalization; when integrated into your organization’s existing systems and processes, they drastically reduce development time. Businesses don’t need to build from scratch, allowing them to focus on developing differentiating features rather than commodity capabilities.
• Focus on Core Competencies: Businesses can concentrate on core areas and gain a competitive advantage by leveraging PBCs for production-ready foundational functionalities, such as inventory or product recommendations.

2. Scalability and Flexibility

• Modularity and Composability: PBCs are modular and composable and can integrate easily with existing microservice architectures. It supports multi-cloud environments or can be run on-premises, allowing you to replace or upgrade individual components without overhauling the entire system.
• Interoperability: PBCs are designed to work with a variety of systems and services, allowing for easy integration into an existing microservices setup. Businesses don’t get locked into a specific technology stack and can efficiently scale up.

3. Cost Efficiency

• Reduced Development and Maintenance Costs: Businesses can significantly cut development, testing and support costs by leveraging PBCs, which are particularly beneficial for necessary non-core capabilities.
• Commercial Agility: Modern enterprise e-commerce solutions leveraging PBCs allow businesses to pay based on usage, enabling commercial flexibility and adaptability and providing more cost-effectiveness than investing in building and maintaining similar capabilities internally.

Why PBCs Matter for e-commerce in Automotive and Manufacturing Sectors

An exemplary commerce architecture in the automotive and manufacturing sectors is a strategic asset that fuels growth, drives innovation and ensures operational excellence. The future of the automotive and manufacturing industry relies on adapting to evolving consumer preferences, and PBCs allow organizations to select an architecture that meets today’s market demands and positions them for future success in the ever-evolving world of digital commerce.

These packaged business capabilities (PBC) encapsulate a set of business functionalities and processes that can be deployed as pre-built solutions. It works as a middle ground to provide ready-made modules that address specific business needs, such as supply chain management, customer relationship management, etc. With their ability to streamline integration, reduce complexity, accelerate deployment and enhance scalability, automotive and manufacturing industries are moving towards a more efficient business approach built on modern digital ecosystems.

Some of the highlights of PBCs offering in automotive and manufacturing industry are:

• Intelligent insights for better decision-making.
• Tools to strengthen customer and partner relationships, streamlining resource allocation and leadership backing.
• Scalability and flexibility, adapting to your growth and market changes.
• Data-driven analysis to optimize customer interactions.
• Faster time to market and lower implementation time.
• Lower maintenance costs

Scale e-commerce for Manufacturing with HCL Commerce Cloud

Manufacturers have traditionally been dependent on B2B channels like distributors, dealers and wholesalers. However, with the growth in digital channels, manufacturing concerns are recognizing the importance of direct customer channels, leading to a surge in the demand for D2C channels. Incorporating these into their existing channel strategy often leads to channel conflicts, leading to difficulties in generating revenue across multiple e-commerce sales channels.

HCL Commerce Cloud is a reliable partner for businesses in this situation. By providing ecommerce for manufacturing, it helps businesses integrate and manage digital sales channels, while supporting traditional partners, enabling seamless integration of digital and physical channels. This full suite of packaged business capabilities (PBCs) encompasses catalog, inventory, pricing, promotions, search, marketing, and more, allowing businesses to deliver personalized customer experiences, drive  conversions, revenue and customer loyalty at a lower TCO. Here are some of its benefits:

• AI-driven insights for better decision-making
• Intelligent search for enhanced performance and better conversion rates
• Personalized customer experience for improved customer satisfaction and loyalty.

Conclusion

An integrated composable commerce solution leveraging PBCs is a strategic investment for enterprises aiming to excel in competitive e-commerce markets. HCL Commerce Cloud leverages PBCs to transform your business and unlock new possibilities for success. It offers features that empower you to move at the speed of your business and boost your sales potential. It also empowers your business to boost sales using AI by delivering personalized customer experiences based on preferences, behaviors and past interactions. 

Are you looking for ways to enhance operational efficiency, boost revenues and foster growth? HCL Commerce Cloud offers extensive AI capabilities, ready-to-use B2C and B2B starter storefronts, precision marketing, post-order management and much more. Get a commerce demo to understand how we can help your business stay ahead of the curve.