Boosting B2B/B2C Storefront Efficiency with HCL Commerce Cloud

We are committed to continuously improving the storefront experience to provide greater flexibility and control to business users while enhancing customer satisfaction. Recent updates to HCL Commerce Cloud introduce several new features designed to optimize the Customer Service Hub, store management capabilities, and overall storefront functionality for both B2C and B2B customers. Here’s a quick overview of the latest enhancements:

1. Storefront Enhancements

Customer Service Hub Improvements

The Customer Service Hub now supports multiple languages for all stores, providing a more localized experience for users worldwide. Users can select their preferred language directly from the tool, and the storefront data will be displayed accordingly, improving accessibility and user satisfaction.

Guest Browsing for B2C and B2B Stores

Customers can now enjoy the flexibility of “guest shopping”, available for both B2C and B2B stores. Whether you choose to enable or disable “guest browsing”, the option allows new and occasional shoppers to place orders without the need to sign in, streamlining the experience. Disabling it ensures only registered users complete transactions offering additional control.

Quick Order for B2C & B2B

The Quick Order feature allows customers to efficiently add multiple items to their cart using SKU numbers, bypassing detailed product pages. This is particularly beneficial for B2B buyers who frequently place bulk or repeat orders, simplifying and speeding up the purchasing process.

Free Gift with Order

The promotional experience has been improved, allowing eligible customers to see and select their free gift directly as they shop. This integration ensures that promotions are more visible, making the shopping experience more engaging and rewarding.

2. Product Listing and Display Enhancements

Buy Online, Pick Up In-Store (BOPIS)

BOPIS functionality has been upgraded to provide real-time stock availability at nearby stores. Customers can easily choose their preferred store, check stock levels, and select between “pickup” or “delivery” directly from the product listing and display pages. This convenience empowers customers with more control over their shopping options.

Save for Later Option

The 'Save for Later' feature allows registered users to manage their shopping carts more effectively, giving them the option to save items for future purchases. This is ideal for customers who may not be ready to make an immediate purchase, but want to revisit items later.

Shopping Cart Flexibility

Shopping cart improvements now include enhanced options such as toggling between “pickup” and “delivery”, using multiple payment methods, and shipping to multiple addresses. These upgrades give customers a more customized and convenient shopping experience tailored to their preferences.

These enhancements are designed to elevate the storefront experience, optimize business processes, and drive customer satisfaction. We hope these new features will empower you to maximize the potential of your HCL Commerce Cloud solution and create more seamless shopping journeys for your customers. If you have any questions or want to see a demo of these enhancements, schedule a demo with us today.