HCL Unica’s V12.1.10 : Crucial Improvements for Seamless Campaign Management

Our latest update brings a host of enhancements to our marketing automation platform - HCL Unica and HCL Customer Data Platform (CDP) and helps increase your campaign efficiency and performance. This update not only offers seamless campaign management but also comes with AI-infused models and advanced security features.

What’s New in HCL Unica

Optimized for High-performance Storage and Querying

HCL Unica V12.1.10 now supports and generates ORC (Optimized Row Columnar) tables, which extend the system's functionality beyond traditional CSV formats. The ORC tables are optimized for high-performance querying, compression, and storage efficiency. They offer high-performance storage and faster querying, allowing you to quickly act on insights in real time. This update makes HCL Unica Campaign more efficient, particularly when handling large datasets.

Enhanced Security of Customer Data

This new feature provides role-based access control only to authorized users to access sensitive customer information, helping protect customer privacy. This permission controls whether or not a user can profile a mapped table containing specific data, including personal details.

We’ve enhanced the “allow profiling” feature based on user roles and permissions. 

Users with “granted” permission for “allow profiling” can view data from the mapped table as shown in the image below.

Users without “granted” permission will see the message: “You do not have permission to profile fields,” as shown in the image below. 

Campaign Creation Made Easy: Seamless Integration Between HCL Unica Campaign and HCL Unica Deliver

This update improves mailing schedule management by introducing easier options to schedule, edit, and cancel email campaigns. Both HCL Unica Campaign and HCL Unica Deliver will now work more closely together to streamline the process and save valuable time during campaign creation and execution. This update simplifies the backend user experience and allows for better control over email campaigns without navigating to separate pages or sections.

What’s New in HCL CDP

AI-driven Predictive Models

• Lead scoring: This AI-driven predictive model helps you and your sales team prioritize high-value prospects and the most promising leads likely to convert into customers.
• Product recommendation: This AI-driven predictive model allows you to leverage predictive insights to offer product recommendations to customers based on their behavior and preferences, improving product adoption and enhancing the customer experience.
• Next best channel: This AI-driven predictive model selects the ideal platform for reaching customers and determines the best time to interact, enhancing engagement and boosting conversions.
• Send time optimization: This AI-driven predictive model helps improve engagement rates by sending marketing messages at the right time, when customers are most likely to engage. This increases the chances of the message being opened, clicked, and acted upon, ultimately boosting open rates, click-through rates and conversions.

Precision Targeting with AI-based Segmentation

This AI integration enhances targeting precision and helps increase conversions. The enriched segmentation incorporates multiple data sources, such as transactional data, conversion history, demographics, and lead scoring insights, to create more accurate and personalized segments for targeted marketing.

Security and Login Enhancements

Security and Login Enhancements: Security and login features, such as single sign-on (SSO) and password reset policies, have been added to strengthen authentication and user management across systems. This update provides a more secure way to manage user access, reset passwords and protect sensitive data.

HCL Unica V12.1.10: Enriched AI and Security for More Intelligent and Safer Marketing Campaigns

HCL Unica V12.1.10 offers a powerful synergy of AI-driven engagement, smarter segmentation and advanced security features to help you create high-performing campaigns. Leverage these advancements to run precision-based, targeted campaigns that ensure the right actions are taken at the right time.

Get a sneak peek of HCL Unica V12.1.10: Schedule your demo!

Book a demo to learn more about the HCL Unica V12.1.10 updates. 

If you’re an existing HCL Unica customer, please contact your client director to learn how to get the most out of this release.