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Omnichannel Challenges and Opportunities
Why get this report?
- Understand the how-tos of planning and creating an Omnichannel strategy.
- Unravel the relationship the CMO and the CTO should share for a company's steady growth.
- Learn about the effects of GDPR legislation on various industries and sectors.
Key takeaways from the report
Transformation in Customer Interaction
To achieve high levels of digital maturity, having strong omnichannel capabilities helps in delivering through the right channels.
Customers expect Recognition & Personalisation
In order to make a success of personalisation, organisations need to prioritise first-party data, and to offer a clear value exchange.
Marketing Leaders prefer integrated-suite approach
Marketing Organizations taking a best-of-breed approach have long recognised the need for greater investments in integration and martech talent to operate and connect to a variety of solutions.
CMO & CTO have to be aligned for various purposes
To reduce churn, grow revenue and optimize a funnel. A relentless focus on Customer Experience married with extensive knowledge of tools & technology frameworks is essential.
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