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Products
- Alphabetical List
- Business & Industry Applications
- Cybersecurity
- Data and Analytics
- AI and Intelligent Operations
- Total Experience
- Sovereign Collaboration
- Specialized Software
- HCL Actian
- HCL Actian Data Platform
- HCL Actian Ingres
- HCL Aftermarket Cloud
- HCL AppScan
- HCL Automation Orchestrator
- HCL Automation Orchestrator Suite
- HCL BigFix
- HCL CAMWorks
- HCL Clara
- HCL Commerce Cloud
- HCL Connections
- HCL Customer Data Platform
- HCL DataConnect
- HCL DFMPro
- HCL Discover
- HCL Domino
- HCL DX
- HCL DevOps Code ClearCase
- HCL DevOps Code RealTime
- HCL DevOps Deploy
- HCL DevOps Plan
- HCL DevOps Model RealTime
- HCL DevOps Test
- HCL DevOps Test Embedded
- HCL DevOps Velocity
- HCL Glovius
- HCL Hero
- HCL HIVE
- HCL iAutomate
- HCL iControl
- HCL Informix
- HCL IntelliOps
- HCL IntelliOps Event Management
- HCL iObserve
- HCL Leap
- HCL Link
- HCL Mainframe Solutions
- HCL Marketing Cloud
- HCL Marketplace
- HCL MyCloud
- HCL MyXalytics
- HCL Nippon
- HCL Notes
- HCL Now
- HCL SafeLinx
- HCL Sametime
- HCL Secure DevOps
- HCL SX
- HCL TX Platform
- HCL Unica
- HCL Vector Analytics
- HCL Verse
- HCL Volt MX
- HCL Workload Automation
- HCL Z Asset Optimizer
- HCL Z Abend Investigator
- HCL Z and I Emulator
- HCL Zeenea Data Discover Platform
- HCL Zen Edge Data Management
- HCL Aftermarket Cloud Aftermarket-led growth platform
- HCL Commerce Cloud Enterprise e-commerce for B2C and B2B
- HCL CDP Flexible and customizable customer data platform
- HCL Discover Behavioral insights for customer journeys
- HCL Marketing Cloud Fueling precision marketing at scale with AI
- HCL Unica Enterprise marketing automation platform
- HCL AppScan Scans for application vulnerabilities
- HCL BigFix Secure endpoint management
- HCL BigFix Compliance Ensure security with continuous, real-time compliance monitoring
- HCL BigFix CyberFOCUS Supercharging IT operations to secure the enterprise
- HCL BigFix Remediate Automate, remediate & secure endpoints
- HCL Actian Empowers the data-driven enterprise
- HCL Actian Data Platform Data services suite; flexible deployment
- HCL Actian Ingres Legendary transactional RDBMS
- HCL DataConnect Low-code integration platform
- HCL Zeenea Data Discover Platform Cloud-native data governance solution
- HCL Zen Embeddable edge data management
- HCL Automation Orchestrator Suite Accelerate IT and business automation
- HCL BigFix Secure endpoint management
- HCL BigFix AEX AI-driven employee experience accelerating productivity and innovation
- HCL BigFix Enterprise+ An all-in-one IT infrastructure automation offering enabling you to stay ahead of cyber threats
- HCL BigFix Workspace+ Fueling GenAI within the Digital+ experience
- HCL iControl HCL iControl is a business flow and process observability solution
- HCL MyXalytics Cloud finOps visibility and insights
- HCL SX Service management for everything-as-a-service delivery
- HCL Workload Automation Simplify and automation business workflows
- HCL Connections Collaboration and task management in one workspace
- HCL Domino Rapid application development platform
- HCL Leap No code citizen app dev
- HCL Link Connectivity across your digital ecosystem
- HCL Notes Comprehensive email and collaboration hub
- HCL SafeLinx Secure and flexible remote access to enterprise applications
- HCL Sametime Secure meetings, video, and chat communications
- HCL Verse Smart and secure enterprise email for seamless workflow
- HCL Augmented Network Automation (SON)Intelligent RAN automation platform
- HCL Automation Orchestrator Suite Accelerate IT and business automation
- HCL DFMProCAD integrated Design-for-Manufacturing platform
- HCL CAMWorksCAM for machining productivity
- HCL GloviusModern lightweight CAD Viewer
- HCL Mainframe Optimization Optimize, modernize, and innovate your mainframe investments
- HCL Secure DevOps Automated testing and security scanning
- Industries
- Partners
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Persona
- HCL Commerce Cloud Enterprise e-commerce for B2C and B2B
- HCL CDP Flexible and customizable customer data platform
- HCL DX The DXP for the moments that matter
- HCL Marketing Cloud Fueling Precision Marketing At Scale with AI
- HCL Unica Enterprise marketing automation platform
- HCL Volt MX Multi-experience low code app dev
- HCL Actian Ingres Legendary transactional RDBMS
- HCL Actian Data Platform Data services suite; flexible deployment
- HCL AppScan Scans for Application Vulnerabilities
- HCL BigFix Secure endpoint management
- HCL BigFix AEX AI-driven employee experience accelerating productivity and innovation
- HCL BigFix Enterprise+ An all-in-one IT infrastructure automation offering enabling you to stay ahead of cyber threats
- HCL BigFix Workspace+ Fueling GenAI within the Digital+ experience
- HCL DataConnect Low-code integration platform
- HCL Foundry Secure Backend Services
- HCL iControl HCL iControl is a business flow and process observability solution
- HCL MyXalytics Cloud FinOps visibility and insights
- HCL SX Service management for everything-as-a-service delivery
- HCL Universal Orchestrator Orchestrate and optimize business automation
- HCL Vector Analytics A high-performance, secure vectorized columnar analytics database
- HCL Workload Automation Simplify and automation business workflows
- HCL Zen Embeddable edge data management
- Learn & Support
What we achieved
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50% expense reduction
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Cloud deployment choice
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Rapid enhancement rollout
To who
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Industry: Conglomerate – automotive, financial, retail, real estate, healthcare
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Products: HCL DX
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Region: BP: EMEA/Dubai Gulf Business Machines (GBM)
Overview
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Part 1
Challenge
Al-Futtaim needed to modernize its traditional brick-and-mortar sales venues and methods and expand its customer base through rich, diverse online offerings and services.
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Part 2
Solution
DX’s robust and flexible solution was key to digital transformation, enabling each of many diverse businesses to set up unique, custom portals of their own.
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Part 3
Results
Both a traditional and a headless cloud approach allowed for quick updates to draw in new customers, satisfy current customers, and cut costs in half.
The Challenge
A Shift in “Shopping”
The AI-Futtaim Group is a large, tremendously successful conglomerate business. It is headquartered in Dubai, where the culture and warm climate leads citizens to indoor, mall-style shopping to “keep cool” while buying what they need.
But as the Dubai population grew and the distances for people to get to the malls increased, it became clear that AI-Futtaim needed to reach customers in new ways. Brick-and-mortar stores were simply not enough to sustain business growth and support a vision for the future
What’s particularly interesting about AI-Futtaim is that it is a conglomerate company with separate and diverse business divisions for real estate, retail, automotive and services. It needed a powerful online solution that, at its core, was also diverse and flexible in its capabilities.
The goal was to increase customer reach, bring customers more product knowledge, attract site visitors, and encourage repeat site visits. Through the action of reaching more customers, it became clear that customers’ buying behavior was changing as they got more information about products for sale and became more familiar with them before making a purchase. A great example is where the automotive business provides brochure detail about cars for sale but also can arrange to have the car of interest delivered to the buyer’s home to test drive before purchasing. This has resulted in amazing customer satisfaction.
The web team for each business branch also needed the flexibility to set up and maintain a custom digital site that would address the unique needs of each business. The solution needed to be self-sustaining, easy to fix, and have a backup capability that did not require IT to step in to handle. To maximize efficiency, the web teams for each business needed to be able to fix issues and execute backups themselves.
HCL and GBM took time to really understand our fast-moving business and knew the best way to help us achieve our digital transformation goals with HCL DX.
– AI-Futtaim Group
The Results
Within its current infrastructure, AI-Futtaim has chosen to use a traditional, on-premises DX site for real estate and a DX headless cloud configuration for the automotive business. This proves that these differing environments can work side-by-side, beautifully, providing the power to choose the right setup for any business.
AI-Futtaim speaks highly of the collaboration and support they are getting throughout the digital transformation from both HCL and a local Business Partner, GBM. Both teams were highly responsive and took the time to really understand AI-Futtaim’s fast-moving business so they could deliver knowledgeable guidance and help.
The company’s overall operating expenses have been reduced by 50%, thanks to this transition to a more digitally oriented business.
To make this digital transformation successful, Al-Futtaim learned it needed to:
- Stay abreast of each new DX release, to best leverage new capabilities
- Assure content is scalable and available on-demand
- Keep a keen eye on continuous improvements to increase ROI for the DX platform over time.
- Bring business teams, customers and IT along together on the digital journey for checkpoints and course -corrections, as needed.
About the company
Al-Futtaim Group is a is a large conglomerate company based in Dubai, United Arab Emirates. The group was founded in the 1930s and expanded rapidly in the 1940s and 1950s to an integrated commercial, industrial, and services organization, with 35K employees, worldwide.
About the Business Partner
Gulf Business Machines (GBM) - With more than 30 years of experience, 7 offices and over 1,500 employees across the region, Gulf Business Machines (GBM) is a leading end-to-end digital solutions provider, offering the region’s broadest portfolio, including industry-leading digital infrastructure, digital business solutions, security and services.
Related Capabilities
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TX software that interconnects the best to solve the most complex challenges organizations face, incorporating customer experience (CX), employee experience (EX), user experience (UX) and multi-experience (MX).
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