Close
Popular Tags
Number of Posts: 13
Filter By:
| June 29, 2023
12 Things We Love About Unica v12.0. Which one will be your team's reason to upgrade?
For the past 20 years, I have been a part of the Unica Professional Services Team, first at Unica, then at IBM via the Unica acquisition and now at HCL via Unica divestiture from IBM.
| June 29, 2023
HCL Leans into Unica Big Time (via IDC)
Normally, when a global enterprise acquires a major software business, it takes years before significant improvements and integrations are released.
| June 29, 2023
Why you can leapfrog to Unica V12.0?
One of the most common questions we hear from Unica users is which version to upgrade to. The general concern is adaptability, as well as the stability of the latest software version.
| June 29, 2023
How to measure your Marketing Performance in easy steps with Unica Insights
Marketing reports are a great way to look for insights from the ongoing campaigns or other activities. They help in developing strategy & next set of action
| June 29, 2023
Why your marketing team needs a Marketing Resource Management (MRM) solution.
Managing a marketing initiative can be a daunting responsibility and being accountable for the P&L can be downright scary. Not having visibility into and control over those two things is a waking nightmare.
| June 29, 2023
UNICA with JBOSS
The JBoss Enterprise Application Platform (or JBoss EAP) is a subscription-based/open-source Java EE-based application server runtime platform used for building, deploying, and hosting highly-transactional Java applications and services.
| June 29, 2023
How to Fast Upgrade from Unica V8.6x to V12.1
The thought of upgrading any type of computer software can be off-putting and make you ponder several irritating questions… How long will the upgrade process take? Will it negatively impact my ability to meet current work demands? How long will it take to get accustomed to the updated platform? Is this upgrade really going to be worth it?
| June 29, 2023
Campaign REST API-V1 and V2
Learn how to execute v1 rest APIs for campaign offer creation and how they are used in creating Campaign objects in HCL UNICA.
| June 29, 2023
Unica- A Cloud Native Marketing Platform
Learn why Unica Cloud-Native? Know about the emergence of containers, with their fast startup, standardized application packaging, and isolation model. Read more.
| June 29, 2023
5 Essential Reasons to Deliver Results with Email Marketing Automation
Why is Email Marketing crucial in any digital communications strategy? HCL AppScan is the most effective channel for running campaigns.
| June 29, 2023
Unica Discover- Formulate Your Customer Experience Strategy
Delivering a remarkable customer experience depends on how you, as a brand, interact at every touchpoint, like sending an email after a customer has made a purchase.
| June 29, 2023
Unica Named a November 2020 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub.
Unica was named the 2020 Gartner Peer Insights customers choice. The recognition is given to companies with the highest customer satisfaction in their focus areas.
| June 29, 2023
Traditional MRM vs Collaborative Work Management
MRM exists to save time and marketing resources. The list of activities includes the coordination between your marketers, graphic designers, copywriters, and others involved.
