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| June 29, 2023
Let's Get Started With Offers in Unica Campaign
Let's get started in a series started by Kelly Powers where she takes you on a journey to understand the modules of Unica Campaign.
| June 29, 2023
How to get ready to install Unica Director?
Enterprise applications like Unica Campaign are usually deployed across complex architecture.
| June 29, 2023
Unica Director - ActiveMQ Configuration for Flowchart Monitoring
Unica Director provides the users with the capabilities to monitor Campaign flowcharts. This allows the user to see flowchart execution data like (running, stopped, paused, completed, failed), etc.
| June 29, 2023
Best Practices for Unica Strategic Segments
Understanding that marketing starts with segmentation, Unica Suite has built-in functionality that supports the creation of defined, reusable segmentation across your marketing initiatives.
| June 29, 2023
12 Things We Love About Unica v12.0. Which one will be your team's reason to upgrade?
For the past 20 years, I have been a part of the Unica Professional Services Team, first at Unica, then at IBM via the Unica acquisition and now at HCL via Unica divestiture from IBM.
| June 29, 2023
Understanding Campaign Listener Clustering and Listener Failover - Part 1
To understand how Campaign Listener clustering and its use in failover work, you should first understand how the Campaign listener works in general.
| June 29, 2023
Understanding Campaign Listener Clustering and Listener Failover - Part 2
With the introduction of Clustered listener setups in Campaign, you have to think of them as a setup with multiple independently operating listener nodes that are being directed requests from a centralized entity.
| June 29, 2023
Reduce Contact Fatigue with HCL Unica Suite
HCL’s Unica suite, which helps in outbound as well as Inbound marketing via different channels, has the capability to avoid or to reduce the Contact Fatigue.
| June 29, 2023
From Campaigns to Engaging Conversations
Almost 10 years ago, Forrester declared that we were entering “the age of the consumer. A 20-year business cycle in which the most successful enterprises will reinvent themselves to understand and serve increasingly powerful consumers systematically.”
| June 29, 2023
How to Fast Upgrade from Unica V8.6x to V12.1
The thought of upgrading any type of computer software can be off-putting and make you ponder several irritating questions… How long will the upgrade process take? Will it negatively impact my ability to meet current work demands? How long will it take to get accustomed to the updated platform? Is this upgrade really going to be worth it?
| June 29, 2023
Campaign REST API-V1 and V2
Learn how to execute v1 rest APIs for campaign offer creation and how they are used in creating Campaign objects in HCL UNICA.
| June 29, 2023
5 Essential Reasons to Deliver Results with Email Marketing Automation
Why is Email Marketing crucial in any digital communications strategy? HCL AppScan is the most effective channel for running campaigns.
| June 29, 2023
Configuring HCL Unica Campaign with Amazon Redshift Database
Database management and handling is no easy job, and DaaS platforms are becoming more popular in enterprises. Amazon Redshift is a known name among them.
| June 29, 2023
Point and Click Integration to manage your marketing mayhem
Unica Journey can solve the problem of designing the integrated customer experience journey end to end and helps visualize it. Read more about the capabilities of Unica.
| June 29, 2023
Partitioning in HCL Unica Suite
Learn how multiple partitions work. Unica family of products, partitions provide a way to secure the data associated with different user groups.
| June 29, 2023
Unica Campaign - Integration with Unica Journey
Promote your business innovatively and efficiently with these tips on constructing an effective marketing campaign that delivers results!
| June 29, 2023
Configuring HCL Unica Deliver with HCL Unica Campaign
HCL Unica Deliver product introduction in version 12.1 that HCL Unica Suite is a reliable, scalable, and seamless digital messaging solution. Read more.
| June 29, 2023
Unica 12.1 Marketing Platform Spring Release: Platform FeaturePack 12.1.0.4
Latest Spring update to Unica 12.1 cloud-native integrated marketing platform – Unica 12.1.0.4. Its spring release strengthens the platform’s cloud-native foundation.
| June 29, 2023
Best Practices for Successful Email Marketing in 2021
Email marketing is the highest ROI generator for marketers. No matter which social media or E-commerce platform you log in to, you are bound to enter your email address.
| June 29, 2023
Unica Collaborate - Lists and On Demand Campaigns
Unica collaborate three significant components to achieve local and corporate marketing. Learn how lists and on-demand campaigns can be leveraged to perform local marketing.
| June 29, 2023
HCL Unica Campaign Integration with Apache ® Kafka
HCL Unica’s latest version, 12.1.1, has introduced a facility to export the data in Kafka. With this integration, HCL Unica Campaign can be integrated with Kafka.
| June 29, 2023
Unica Platform and Campaign system database migration using Campaign flowchart execution
Learn how North America moved away from IBM DB2 and adopted MS SQL server as their preferred choice for all enterprise applications across their organization.
| June 29, 2023
9 features of Unica V12 that got us in the Constellation ShortList
HCL Unica is shortlisted with Adobe, Salesforce, SAS, and Twilio for Constellation Shortlist for B2C Marketing Automation for the Enterprise.
| June 29, 2023
Unica 12.1.2 Marketing Platform Winter Release
Unica 12.1.2 is a cloud native-as-a-service offering, HCL Unica on HCL Now, and powered by the HCL SoFy, the Solutions Factory for HCLSoftware.
| June 29, 2023
Let's Get Started With Unica - Part 1 - Unica Campaign
The HCL Unica Campaign allows you to design, run, and analyze marketing campaigns. Watch the video to learn about the Unica campaign module.
