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    4. Constellation Research B2B Shortlist 2024

    Master B2B Marketing: Get Your Copy of the 2024 Constellation ShortList™ for B2B Marketing Automation

    B2B marketing is increasingly leveraging advanced AI to deliver personalized, scalable, account-focused strategies with seamless sales and customer service integration. The 2024 Constellation ShortList™ features leading platforms excelling in lead management, real-time analytics, and personalization. Discover key trends shaping B2B marketing in this report.

     

    Constellation Research B2B Shortlist 2024

    Why Get This Report

    Key Insights Include:

    • Comprehensive Market Analysis - Understand the trends, technologies and market forces reshaping B2B marketing automation. See how advanced AI-driven tools elevate personalized account-centric strategies for large enterprises.
    • AI-Driven Personalization & Account-Based Marketing - Explore how cutting-edge AI capabilities in B2B marketing automation platforms enable more contextual, individualized experiences. These tools integrate seamlessly with sales and customer service efforts, paving the way for enhanced customer connections.
    • Advanced Features for Large-Scale Marketing - Learn about the capabilities that set HCL Unica apart—robust lead capture, dynamic scoring and actionable insights through real-time analytics designed to support complex sales cycles and distributed teams.
    • Strategic Recommendations for Enterprise Growth - Gain actionable insights on leveraging these sophisticated tools to synchronize marketing, sales and support activities. Learn how to enhance customer engagement and drive ROI through efficient workflows and informed data-driven strategies.
    Constellation Research B2B Shortlist 2024

    Evaluation Criteria for the Constellation ShortList™

    Explore why these platforms are recognized as leaders in B2B marketing automation. Evaluation factors include:

    • Seamless CRM integration and enhanced sales visibility
    • Dynamic creative asset creation and personalization
    • Advanced AI/ML capabilities for segmentation and data enhancement
    • Testing tools for A/B and in-flight optimization
    • Scalable architecture and compliance-ready workflows
    • Role-based reporting and attribution modeling

    And so much more! Download the report now to explore the complete evaluation criteria and see why these platforms stand out.