Reduce Disconnected and Non-actionable Customer Data
Organizations face challenges in harnessing and monetizing scattered and siloed customer data, hindering the creation of personalized experiences. The focus today is to deliver the "next best experience" catering to individual emotions and preferences.
The HCL CDP is the ultimate solution to transform your customer interactions. Unify your customer data across touchpoints to create enriched real-time, and personalized customer engagement.
Identity Resolution Helps You Create a Unified Profile
Identity Resolution Helps You Create a Unified Profile
Data Connections, Activation Anywhere
Data Connections, Activation Anywhere
What Sets Us Apart From Other CDPs?
Our HCL CDP deploys quickly and requires minimal system integration effort.
Deployment Flexibility
Unmatched flexibility allows you to customize your deployment according to your specific needs. Whether opting for multi-tenant or single-tenant clouds, on-premises or hybrid deployment models, the choice is yours, enabling compliance with your company's requirements and adhering to national and international regulations.
Custom-Made Activations and Learning Models
We have a solution tailored to your needs and can adapt to your workflows by creating custom integrations. The HCL CDP also has self-learning AI models that predict the best channel and next best experience.
Deep Synergy with HCL Unica
HCL Unica capabilities let you easily transfer data to and from the HCL CDP. Marketers retain control over the data flow to and from the HCL CDP, alleviating the burden on IT and addressing data privacy concerns. The HCL CDP lets you extend the customer profile information with contact and response history from HCL Unica.
HCL CDP + Unica: Seamless Customer Experience
Leverage the power of HCL CDP and HCL Unica together to optimize your activation and fully understand your customer
Holistic Customer View with Historical Data
Combined, HCL CDP + Unica seamlessly integrates historical data with real-time customer data creating a holistic customer profile. Craft hyper-personalized outbound marketing strategies across channels with enriched customer profiles.
Strong AI-Fueled Segmentation Engine
Harness the segmentation power of HCL Unica to tailor experiences to individual customers through real-time interactions. Refine your segments with the AI capabilities of both platforms with predictive insights into customer preferences. Go even further using your data to finetune your models.
Best Path of Engagement
Unlock hidden insights with attribution, powered by advanced AI. Uncover the touchpoints that truly matter, identify consistent engagement paths leading to conversions, and craft customer journeys with content that resonates.
Activation Everywhere
The HCL CDP has native integrations and HCL Unica offers additional capabilities to build new bespoke integrations. Use HCL Unica's unique direct mail and push capabilities to deliver a personalized, next-best experience to each customer through their preferred channel.
How Does a CDP Work?
How Does a CDP Work?
Integrations Built for You
Integrations Built for You
IT Chooses the Model That Best Fits Your Company
Security and Data Governance
The HCL CDP provides comprehensive tools for data management, tracking, and identification to enable you to comply with all major data privacy regulations: GDPR, CCPA (California), and DPDP (India). Additionally, the system provides tools like tokenization and hybrid deployment, enabling you to create personalized experiences leveraging Personally Identifiable Information (PII) while keeping it only in your environment.
Flexible Deployment
Choose to deploy the HCL CDP on a single tenant, a multi-tenant cloud, on-premise, or in a hybrid model based on your security and financial needs. Get the full value of a CDP quickly while maintaining even the most stringent data governance and data sovereignty constraints.
HCL CDP in Banking
Home Loan Solutions Journey
A prospect explores home loan offers on the bank's website, and the HCL CDP records their activity and collects customer data. The prospect can be re-engaged through web push notifications and their next visit will be personalized to display their previously calculated estimated monthly loan payments and special offers based on their needs.
Credit Card Journey
Based on their HCL CDP profile, the customer receives a call from the call center with personalized travel credit card offers. The customer shows interest but does not follow through with the application. After the call, the customer profile is updated and the customer is prompted with personalized messages including email, social media ads or SMS.
Offline to Online Journey
All along their journey, the HCL CDP customer profile is enriched and activated with engagement behaviors. While visiting their branch for a follow-up appointment, the customer enquires about cash-back credit cards. They are then targeted online via their preferred channels with cash-back offers.
