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Why You Need a Smart Multiexperience Digital Strategy. Now.
Andrew Manby | 4 minute read
In a rapidly evolving digital environment, businesses have myriad ways to connect and interact with customers.
From mobile to conversational and interactive apps, enterprises are increasingly relying on technology that can meet consumers where they are. In order to build these apps, businesses need a low-code application development platform for professional developers that delivers multiexperience apps out of the box. The game changer is the “build once, and deploy across multiple touches” approach.
HCL Digital Solutions just released HCL Volt MX, a new, game-changing, low-code app platform that will help transform the way your professional development teams work.
The digital experience of your business matters — is it consistent and engaging?
Within the digital landscape of an organization, we often see many solutions used to manage multiple digital interactions or channels. The objective is always to deliver better services, enable self-service, sell something, build better relationships, or help their constituents achieve an outcome. With multiple digital touchpoints and outcomes, delivering a consistent brand experience across all channels is key.
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With multiple digital touchpoints and outcomes, delivering a consistent brand experience across all channels is key.
With multiple digital touchpoints and outcomes, delivering a consistent brand experience across all channels is key.
Depending on the industry and the goal, organizations have used digital experience platforms (DXPs) for their business-critical websites and portals, marketing automation for their campaigns, commerce, and targeted mobile apps. The goal here is for organizations is to define and evolve and seamlessly combine their digital content, create or integrate their complex business applications, systems and data and digitized their existing business processes, where necessary.
This landscape is continually shifting to meets the needs of the business, the competition and consumer. That means any IT investment needs to be agile, provide cutting edge tools, and must be proven to scale from hundreds to millions of users.
As Gartner notes, “By 2023, more than 25% of the mobile apps, progressive web apps, and conversational apps at large enterprises will be built and/or run through a multiexperience development platform (MXDP).”
As Gartner notes, “By 2023, more than 25% of the mobile apps, progressive web apps, and conversational apps at large enterprises will be built and/or run through a multiexperience development platform (MXDP).”
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It should be easy to create a consistent UX across devices like desktops, mobile, wearable devices, and even interactive or immersive touchpoints.
It should be easy to create a consistent UX across devices like desktops, mobile, wearable devices, and even interactive or immersive touchpoints.
So, what’s a multiexperience development platform? Gartner’s official definition refers to MXDPs as “the various permutations of modalities (e.g., touch, voice and gesture), devices and apps that users interact with on their digital journey across the various touchpoints.”
At HCL, we think that MXDPs help professional developers accelerate the creation and deployment of targeted apps for an organizations’ digital needs. It’s no longer enough for apps to exist only on one platform — you must be able to build once, and deploy on wearables, mobile, kiosks, and integrate IoT devices (barcode scanners) and immersive touchpoints (VR/AR) and not break a sweat. If it’s right to add Voice Chat to your Home Improvement Retail app to find that plastic pipe you need, it should be easy to do. It should also be easy to create a consistent UX across devices like desktops, mobile, wearable devices, and even interactive or immersive touchpoints with the same developers by embracing a platform and not having to learn multiple toolsets, APIs and specialist SDKs.
Multiexperiences in Action
Forward-thinking enterprise CTOs and CIOs are augmenting their digital strategies with multiexperiences. This phenomena isn’t limited by use case or industry, its usage includes governments, retailers, restaurants, health care providers, insurance companies, and more.
A city government in Europe, for example, in addition to hosting its government website on a DXP, uses an MXDP-powered app to help manage bicycle loss and accidents for a culture that heavily relies on this method of travel. Another state government provides their citizens with a digital driver’s license in their RMV’s mobile app.
Retail restaurants chains have built apps that not only help to build loyalty, but they can be used to manage orders and touchless pickups, as well as offer targeted promotions for new menus for test kitchens. Lastly, imagine adding in store IoT enabled electronic kiosks using the same toolset for in store advertising, information and orders. This trend is prevalent in countries such as Japan.
If you want a benchmark of your app’s success, take a look at the ratings and comments in the app store. If you are interested in doing better, request a demo to tour our low-code app development portfolio and why it matters to business.
