How CDPs Are Redefining Customer Engagement in India in 2025

5 Things Every CMO Must Know about India’s state of CDP: an Executive Overview to Decode the $22 Billion Opportunity:

 

How CDPs Are Redefining Customer Engagement in India in 2025

Why Get This Whitepaper?

  • Security and Compliance Mastery is a Must - With over 5.3 million Indian online accounts breached in 2023, understanding the impact of the Digital Personal Data Protection Act (DPDPA) is crucial. Learn how CDPs can safeguard your data and maintain customer trust.
  • Reaching the Full 360-Degree Customer Insights - 57% of Indian consumers respond positively to AI-driven experiences. This report highlights the top three use cases and reveals potential ROI achieved by industry leaders through AI integration in CDPs.
  • Where is the ROI - Discover strategies for quantifying AI's impact within CDPs. Learn how sectors like BFSI have maximized returns, showcasing tangible benefits and efficiency gains.
  • Breaking Data Silos - 54% of businesses cite data quality as a major challenge. Uncover how composable CDPs address fragmentation, enhancing operational agility and data management efficiency.
  • Operational Excellence with Data Lineage - Data lineage helps organizations comply with regulations and maintain policy adherence. This CDP whitepaper delves into strategies for maintaining data integrity and transparency in your operations.