The newest update to the cloud native integrated marketing platform helps marketers deliver personalized engagements that is easy to build and optimize, and faster to execute, all while being compliant with customer preferences.
The Unica spring release features key updates to the cloud native integrated marketing platform that makes it easier for marketers to orchestrate complex and time sensitive journeys while also driving more impact through integrated next best action.
Marketers can now execute more sophisticated offer personalization based on offer lists, variants and cognitive offer tags with more control over their contact strategy optimization.
With the new Unica OpenInsights framework, marketers now have the flexibility to run analytics on the platform of their choice.
Key features and benefits of
the updated Unica platform
- Quick start industry-specific journey templates, and journeys that support masking of customer PI data, channel capacity constraints and regional contact preferences
- Real-time channel insights and playback to understand customer engagement and optimize personalization strategy
- Out of the box preference center to capture omni channel customer consent and seamlessly enforce them across digital campaigns
- Elevated digital messaging that is compliant with channel capacity constraints, regional contact preferences, customer preferences and landing pages that are highly personalizable
- More secure deployments with enhanced password encryption, AWS secret manager support and support for Unica Discover deployment on Azure.
The Unica spring release is available immediately on the customers’ premises or the cloud of their choice, delivered by HCL Solution Factory (SoFy) and HCL Now.
