When Prices Don't Match, Customers
Don't Stay
Buyers abandon carts when they see different prices across channels or when promotions fail to apply correctly. Legacy systems struggle to keep pricing consistent and promotion logic transparent, creating revenue loss and eroding customer confidence. The Pricing and Promotions PBCs solve this by delivering accurate calculations and controlled incentives across every customer interaction.
Teams gain complete oversight of pricing structures and campaign behavior, shifting what used to be a technical challenge into a business-managed workflow.
Teams gain complete oversight of pricing structures and campaign behavior, shifting what used to be a technical challenge into a business-managed workflow.
A Single Solution for Both Pricing Logic and Campaign Execution
A Single Solution for Both Pricing Logic and Campaign Execution
Key capabilities:
- Displays pricing in real time based on customer segment, contract or purchase volume
- Handles complex B2B agreements and high-volume promotional campaigns simultaneously
- Prevents promotion conflicts with built-in stacking visibility and validation
- Maintains complete approval histories and change logs for compliance and auditing
- Operates as an independent capability that connects seamlessly to existing commerce infrastructure
Features Built to Support Agile Commerce Operations
Instant calculation
Show buyers their exact price the moment they view a product, across any digital touchpoint.
Business-user control
Let non-technical teams build campaigns, adjust pricing and launch offers without developer involvement.
Conflict prevention
Understand how multiple promotions interact before publishing to avoid margin erosion.
Cross-channel reliability
Guarantee that every storefront, app and marketplace reflects identical pricing and promotional logic.
Intelligent evolution
Prepare for AI-assisted decision-making with a foundation designed to support predictive insights and automated adjustments.
Make Pricing and Promotions Work for Your Business, Not Against It
When pricing feels inflexible and promotional campaigns feel unpredictable, the problem is usually your infrastructure. HCL Commerce+ gives you a solution where both capabilities work together seamlessly, empowering your team to respond quickly without sacrificing accuracy. Let's explore what's possible.
Insights on Modern Pricing and Promotion Strategy
Discover how enterprises are using composable technology to deliver faster, smarter and more reliable commerce experiences.
Part of a Complete Composable Commerce Ecosystem
Both the Pricing and Promotions PBCs are a part of our modular framework of Packaged Business Capabilities (PBCs). Each capability handles a distinct commerce function with built-in workflows, APIs and interfaces, allowing you to modernize incrementally.
