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Business & Industry Applications
- HCL Aftermarket Cloud Aftermarket-led growth platform
- HCL Automation Orchestration Streamline Business Processes
- HCL Commerce+ Enterprise e-commerce for B2C and B2B
- HCL CDP Flexible and customizable customer data platform
- HCL Discover+ Behavioral insights for customer journeys
- HCL Marketing Cloud Fueling Precision Marketing At Scale with AI
- HCL Unica Enterprise marketing automation platform
- HCL Commerce+
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Solutions
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Integrated Composable CommerceA modern approach to digital selling that connects flexible building blocks into a seamless, end-to-end solution for faster innovation and growth.
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Packaged Business CapabilitiesA ready-made set of tools and features designed to accelerate digital transformation and streamline complex commerce processes.
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Download 2022 Gartner Magic Quadrant
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Paradigm B2B Midmarket Report 2024
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Constellation Shortlist Management 2024
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Constellation Shortlist Report 2024
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B2B E Commerce Trends 2025
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HCL Commerce+
Precision Marketing That Converts
Turn customer data into real-time relevance with precision marketing capabilities built into HCL Commerce+

Personalization That Performs – for Every Buyer, Every Time

Personalization That Performs – for Every Buyer, Every Time
Every interaction is an opportunity, if it feels personal. HCL Commerce+ turns real-time data into personalized engagements, enabling you to deliver relevant experiences to build loyalty and drive results.
Personalized Customer Journeys Supported by Data
Data-driven personalization delivers more than engagement – it drives measurable outcomes across every touchpoint:
Increased conversions
Personalize promotions, content, and recommendations to drive engagement and sales.
Smarter segmentation
Target intelligently using live customer data, roles, and purchase history.
Omnichannel consistency
Align messages across web, mobile, and all digital channels.
Better campaign ROI
Reach your most valuable audiences with precision and efficiency.
Everything You Need to Personalize at Scale

Everything You Need to Personalize at Scale
Deliver tailored experiences across every interaction—quickly, intelligently, and without added complexity:
- AI-driven segmentation: Group customers using behavioral and transactional data – automatically.
- Personalized promotions: Trigger real-time offers based on type, region, or activity.
- Role-based experiences: Show content based on user roles – buyers, influencers, or guests.
- Custom catalogs and pricing: Deliver the right products and prices, no manual effort required.
- A/B testing and analytics: Learn what works, iterate quickly, and improve campaign results.

Want to Learn More About the ROI of Getting Personal?
Personalization pays off. Let’s talk about what it can do for your organization.

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