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Business & Industry Applications
- HCL Aftermarket Cloud Service lifecycle management platform
- HCL Commerce Cloud Enterprise e-commerce for B2C and B2B
- HCL CDP Flexible and customizable customer data platform
- HCL Discover Behavioral insights for customer journeys
- HCL Marketing Cloud Fueling precision marketing at scale with AI
- HCL Unica Enterprise marketing automation platform
- HCL Unica
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Offerings
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CampaignPrecision customer targeting at scale
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PlanEnterprise grade marketing management
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InteractReal time personalization in milli seconds
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DeliverReliable & scalable messaging
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JourneyGoal Based customer Journeys
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LinkFast & flexible integration platform
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DiscoverDeep Behavioral Insights
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Resources
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Quick Start for Journey
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HCL Now - Cloud Native as a Service
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Features
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DiscoverDeep Behavioral Insights
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New Summer 2021 Unica Release-v12.1.1
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Managed Services
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Training Certifications
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Real Time Personalized Offerings
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New Spring 2022 Unica Release-v12.1.3
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Attachments
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Computing Landscape Whitepaper
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Marketing At Scale Whitepaper
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Leadgen Testpage
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State of Martech Report
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IDC Report
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Request A Demo
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Unica Lead Report
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Cloud Native
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unica-is-on-google-cloud
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Banking-financial-services-and-insurance
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Opportunities in Car Industry and Automotive
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Technology and Professional Services
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Energy Manufacturing-and-engineering-industry
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B2C Marketing Automation Enterprise
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PartnersSuccess Stories
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new-winter-2021-unica-release-v12.1.2
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IDC Report in the Pursuit of Personalization Your Infrastructure is Your Brand
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IDC LeadGen Report 2023
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Spark Matrix Report 2023
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HCL Unica Discover
Deep Behavioral Insights
Provide deep behavioral insights into the online user journey, leading to positive experiences and increased online conversions.
HCL Unica Discover
Struggle Resolution
Identify pain points, leverage in-session messaging and active marketing recovery campaigns in real-time.
Business Impact Analytics
Leverage user shopping data and site analytics to detect customer behavior changes, reveal revenue enhancement opportunities and understand true business impact.
Rich Behavior Insights
Ability to capture and analyze behavioral data to improve user experience, deliver engagement analytics and reduce time to ROI.
HCL Unica Discover on Now
Let us help manage Discover for you so you can focus on optimizing your data. Leverage our cloud-native-as-a-service and get the benefits of a SaaS deployment model without vendor lock-in and without having to share data.
- • Your data is your data – don't share if you don’t want to
- • Portability to take your data to any cloud or a hybrid cloud
- • Improve the customer experience through insights into online behavior
HCL Unica Discover on SoFy
Cloud-Native Behavioral Analytics from HCL means you can get insights fast!
Explore the catalog
Access the SoFy Catalog to select HCL Unica Discover and any complementary solutions like Commerce, DX or Unica.
Create the solution
After selecting your product(s) just add them to your solution and give them a name – then you are you are ready to create!
Release to the cloud
Deploy your analytic insights solution to the sandbox or the cloud of your choice and start improving the customer experience immediately.
Behavioral Analytics Reimagined with HCL Solution Factory
Key Capabilities
Deep visibility into the user experience
Understand how your users navigate through their online journey by using session replay to visualize their actual experience
Quickly diagnose and resolve customer struggle
Gain clarity on where your users struggle, identify patterns and pro-actively address issues before amplification
Reporting based on contextual data
Provide context to errors and events within your user experience through session replay and develop data segmentation reports, revealing why struggle has occurred
Flexible segmentation of data
Segment and filter audiences on multiple data points enabling you to engage with individuals or segments who have experienced the same journey
Quantify business impact & opportunities
Explore and uncover opportunities to improve conversion, retention, revenue generation and brand perception
Real time, event-based messaging
Enhance personalization and targeting by leveraging behavorial data for real time in-session updates and marketing campaigns
Ready to take the next step? Get insights today.
Unica Discover provides behavioral insight into the online user journey, allowing you to deliver the kind of optimized experience that improves conversion and makes users want to visit again.