Andrea Marinaccio

We all know that it’s the people behind a technology that make the whole difference. So, why not meet the people behind HCL Commerce Cloud who make a great difference every single day to make sure our customers have the best solution at hand and that we cater for future needs today.

Who are they – and what do they do when they don’t work?

Maja Bondensgaard, Associate Director of Marketing, set out to talk to some of them. Spread all over the world, these cool people pick up on the newest trends and features every day to keep our solutions on par with the latest trends for the sake of our customers.

This time: Meet our Go To Market Leader in Italy, Andrea Marinaccio, who recently was recognized with the HCL Super Sales Hero award.

Name and title:

I’m Andrea Marinaccio, Italy HCL Commerce Go To Market Leader.

Tell us a little about yourself:

I live in Busto Arsizio, in the middle between Milan and Switzerland. I live with my amazing Moldovian wife and a man living on the upper floor. Someone told me is my son.

We have also two cats: Sirius and Isabel (I’ve stolen their names from my childhood favorite Japanese Cartoon).

I’m a smiling and always happy person. I’m scared to look boring to someone. At the same time, I’m a trusted-advisor for my counterparts. I’m a very direct person, I do not like to small talk.

I know, this seems like the description of a mental disease…

Now, tell us something we would never have guessed about you 😊

Well, like a modern Dr. Jekyll/Mr. Hyde, when I’m not working you can find me hitting the road on my Harley Davidson… on sunny days.

On cloudy days I’m the crazy one taking photos on a mountain lake at sunrise.

And if it’s raining? Probably at home working on some weird project with my 3d Printer.

What’s your best HCL Commerce hack?

My partners and customers know I’m obsessed with Conversion Rate improvement. I have my Killer Question that I always ask:

“Do you know WHY your conversion rate is low, or do you THINK you know the reason?”

What’s the HCL Commerce trend you are following most enthusiastically at the moment?

B2B Stores.

There is a trend, at least here in Italy, it’s the momentum of clarity for many companies. They understand now that implementing a B2B store is the right way for their business. And I’m here to help them with the process.

What do your customers ask you for that you wish was already part of our platform?

Industry reference storefronts, with different experiences per industry. We have B2C and B2B, but would love to see more like manufacturing, luxury goods, distributors reference storefronts. We have partners able to create a tailored storefront experience, but customers ask for HCL-made templates.

What’s the coolest or craziest thing you have helped a customer with?

Recently, a customer asked for a new capability. Our HCL Lab created the capability in a few days and delivered it to the amazed customer. The capability was later included in the following release of HCL Commerce Cloud to benefit all our customers.

This should sound like a normal behavior…. actually, it is only normal in HCL!!

I’ve been in the eCommerce business since more than 15 years, this agility and customer-faced innovation is not normal at all with other vendors.

What did I forget to ask you?

Maybe my opinion about HCL Software…

In my humble opinion, we have an amazing offer, a great support, and a powerful team

Unfortunately, we are not as recognized a brand as we would like….

But, that is changing as we speak……