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Предложения
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CampaignPrecision customer targeting at scale
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PlanEnterprise grade marketing management
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InteractReal time personalization in milli seconds
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OptimizeContact optimization for offers and channels
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DeliverReliable & scalable messaging
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JourneyGoal Based customer Journeys
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LinkFast & flexible integration platform
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DiscoverDeep Behavioral Insights
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- Предложения
- Функции
- Ресурсы
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Test Page
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Unica-Resources
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Partners Welcome Kit
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State of Martech Report
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IDC Report
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Request A Demo
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Upgrade Unica Version
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Unica Lead Report
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IDC LeadGen Report 2023
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Spark Matrix Report 2023
- SCHEDULE DEMO
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Цифровая трансформация
- HCL Commerce Cloud Корпоративная электронная коммерция для B2C и B2B
- HCL Connections Корпоративная платформа для совместной работы
- HCL Customer Data Platform Гибкая и настраиваемая платформа данных клиентов
- HCL Discover Поведенческие данные о пути клиента
- HCL Domino Платформа быстрой разработки приложений
- HCL DX DXP для важных моментов
- HCL Marketing Cloud Расширение возможностей точного маркетинга с помощью ИИ
- HCL Sametime Защищенные корпоративные видеовстречи и чаты
- HCL Unica Платформа автоматизации корпоративного маркетинга
- HCL Volt MX Многофункциональный разработчик приложений с низким кодом
Other Featured Products
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Данные и аналитика
- HCL Actian Расширение возможностей предприятия, основанного на данных
- HCL Actian Data Platform Пакет услуг передачи данных; гибкое развертывание
- HCL DataConnect Платформа интеграции с низким кодом
- HCL Ingres Transactional Database Легендарная транзакционная СУБД
- HCL OneDB Создавайте корпоративные приложения на основе баз данных
- HCL Informix Высокопроизводительная многомодельная база данных
- HCL Nippon Решение для кадровой аналитики
- HCL Vector Analytics Database Высокопроизводительная база данных векторизованной столбчатой аналитики
- HCL Zen Edge Data Management Встраиваемое управление периферийными данными
Other Featured Products
- ИИ и автоматизация
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Безопасность предприятия
Other Featured Products
- Облако
HCL Unica
Precision Marketing at Scale - Evolved
The most reliable end-to-end marketing solution, empowering marketers to plan, execute and analyze omni-channel marketing campaigns at scale.
HCL Unica
Building the Ultimate End-to-End Fan Experience
Learn how advanced enterprise automation technology fuels precision marketing at scale to cricket fans around the world
HCL Unica
HCLSoftware Announces the Unica Winter Release
Blending Usability and Functionality to Deliver a True Omnichannel Experience
NEW: Google and HCL Unica Collaborate to Bring Vital Enterprise Marketing Management to the Cloud
Introduction to HCL Unica
Unica is a cloud native, fully integrated enterprise marketing automation platform that provides precision marketing at scale
HCL Unica Features
Fast Track Your Goals
Orchestrate personalized omnichannel engagements, track progress and recalibrate marketing activities in real-time.
![Domino Volt Sandbox](/wps/wcm/connect/27b3f61f-643f-4b7c-a09f-a2eaf3433a56/automated%2Bmanual%2Bgates.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE-27b3f61f-643f-4b7c-a09f-a2eaf3433a56-oFP.y3T)
Goal Based Marketing
Fully integrated turnkey delivery engine
Leverage built-in SMS, Push, WhastApp preconfigured templates for near perfect email marketing rendering and delivery fulfilment.
![Domino v12 Features](/wps/wcm/connect/ac96b30c-fc62-47bf-8421-ebf6bdab9771/laptop_Deliver_messagin%2B_without_limit.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-ac96b30c-fc62-47bf-8421-ebf6bdab9771-oFP.y3T)
Messaging without limmits
Easily Deploy on any cloud
Unica is cloud-native. The deployments are automatically provisioned and released with an on-demand allocation of infrastructure and minimum IT involvement.
![Domino Volt Showroom](/wps/wcm/connect/4c00ca65-4608-4df1-a0a8-30a568790073/laptop_Sofy.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-4c00ca65-4608-4df1-a0a8-30a568790073-oFP.y3T)
Cloud Native
Limitless Targeted Reach
Effortless scale to the billions of personalised interactions required by large organization with complex data infrastructures
![](/wps/wcm/connect/fb6f72e9-a7e7-44a7-b88d-0b94beaeb9ae/laptop_Precision_marketing.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-fb6f72e9-a7e7-44a7-b88d-0b94beaeb9ae-oFP.y3T)
Precision marketing
![Domino Volt Sandbox](/wps/wcm/connect/27b3f61f-643f-4b7c-a09f-a2eaf3433a56/automated%2Bmanual%2Bgates.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE-27b3f61f-643f-4b7c-a09f-a2eaf3433a56-oFP.y3T)
Goal Based Marketing
![Domino v12 Features](/wps/wcm/connect/ac96b30c-fc62-47bf-8421-ebf6bdab9771/laptop_Deliver_messagin%2B_without_limit.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-ac96b30c-fc62-47bf-8421-ebf6bdab9771-oFP.y3T)
Messaging without limmits
![Domino Volt Showroom](/wps/wcm/connect/4c00ca65-4608-4df1-a0a8-30a568790073/laptop_Sofy.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-4c00ca65-4608-4df1-a0a8-30a568790073-oFP.y3T)
Cloud Native
![](/wps/wcm/connect/fb6f72e9-a7e7-44a7-b88d-0b94beaeb9ae/laptop_Precision_marketing.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-fb6f72e9-a7e7-44a7-b88d-0b94beaeb9ae-oFP.y3T)
Precision marketing
Success in All Industries
Proven results executing omnichannel programs at scale across a wide variety of industries including
- Banking & Financial Institutions
- Healthcare & Insurance
- Travel & Hospitality
- Telecom
- Retail
- Consumer Product Goods
- Media & Entertainment
250%
Increase in click per day in Travel & Hospitality
x3
Increase in customer responses in a global bank.
+20%
Boost in operating profit in a large US based retailer
![Users Love us Unica platform](/wps/wcm/connect/b7b3ae5e-e8a7-4a97-91cf-52cea983ad64/unica-g2-banner.png?MOD=AJPERES)
Precision customer targeting at scale
HCL Unica Campaign is a very flexible multichannel marketing campaign program.
-Nancy R, Head of Field Support and Quality Assurance
Read full review Learn moreWhat Our Customers Are Saying
![](/wps/wcm/connect/5edb7be5-e142-49c5-8410-6bc7603539e2/quote-image.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-5edb7be5-e142-49c5-8410-6bc7603539e2-oFQ08wb)
If you need a platform to steer your outbound campaigns and promote client engagement across channels, this is one of the products to consider.
Finance Officer
![](/wps/wcm/connect/367a3328-aece-4cb5-8e39-e0d7ffd27696/quote-image.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-367a3328-aece-4cb5-8e39-e0d7ffd27696-oFQ08AZ)
Overall Unica is the best campaign management tool for batch, outbound and multichannel marketing, cross-channel marketing, promotional and trigger campaigns.
Campaign Manager, Services
![](/wps/wcm/connect/432e9277-4bec-404a-afcf-456677096530/quote-image.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-432e9277-4bec-404a-afcf-456677096530-oFQ08FX)
The readymade templates, query filters and modules, automation techniques of this tool makes the users work life simple and productive.
Senior Analyst, Services
![](/wps/wcm/connect/9f665a55-9f05-44ec-9711-95f629d30b06/quote-image.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-9f665a55-9f05-44ec-9711-95f629d30b06-oFQ08KK)
Unica delivers customer targeting at scale with powerful segmentation capabilities for outbound, multichannel, multi-wave batch campaign execution and tracking.
Program Manager, Services
IDC Technology Spotlight
![HCL CLARA AI virtual assistant](/wps/wcm/connect/f355e730-7d6b-409f-b8dd-e4a5423f277c/Unica%2BIDC%2BReport%2BBanner.jpeg?MOD=AJPERES&CACHEID=ROOTWORKSPACE-f355e730-7d6b-409f-b8dd-e4a5423f277c-oFQ0pma)
IDC Technology Spotlight
The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue
Get the Latest Breaking News
![HCL CLARA AI virtual assistant](/wps/wcm/connect/ca39bdfc-b0d7-4b98-87fd-1e273ec31d3b/executives-joking-laughing-office%2B1-min%2B%281%29.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-ca39bdfc-b0d7-4b98-87fd-1e273ec31d3b-oFQ0GUc)
Get the Latest Breaking News
Subscribe to our newsletter for upcoming product announcements, wxclusive access to beta programs, information about invite-only events, and more
![HCL Compass](/wps/wcm/connect/7cb0c5e0-0292-4e44-9006-bf73794b9438/dx-demo.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-7cb0c5e0-0292-4e44-9006-bf73794b9438-oFP.ACw)
Go beyond marketing with Unica. Create engaging experiences that convert!
![](/wps/wcm/connect/8fb36ef1-67e0-44d3-88b5-0818d4947d41/lady.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE-8fb36ef1-67e0-44d3-88b5-0818d4947d41-oFP.ACw)