Future-proof MarTech Solutions Can Make or Break Your Organization
video 19:00
Future-proof MarTech Solutions Can Make or Break Your Organization
Future-proof MarTech Solutions Can Make or Break Your Organization
Marketing is accelerating towards an exciting tech and data-driven future. Join our HCLSoftware Fireside Chat as HCL Unica founder Yuchun Lee, HCLSoftware CPO Kalyan Kumar and CRO Rajiv Shesh discuss the state and future of MarTech.
Introduction to HCL Unica
video 3:08
Introduction to HCL Unica
Introduction to HCL Unica
HCL Unica is a private cloud solution that provides fully integrated marketing automation software for today’s modern enterprise. It includes enterprise marketing automation tools that optimize and streamline marketing activities, ensuring excellent customer experience and data privacy features. HCL Unica provides leading global brands with total control over their data governance and ownership.
The Composable, Flexible Platform that Powers Precision Marketing at Scale
AI-Powered - Pre-Trained Predictive and Gen AI Marketing Models
Advanced and safe AI & ML framework with pre-trained predictive and generative models that can be fine-tuned, no matter the AI sophistication level.
HCL Unica Detect - Data-Driven Decisions Through Event Detection
Identify patterns from your data sources through natural language event detection and make data-driven personalization decisions in real time.
HCL Discover: Behavioral Insights for Customer Journey
Provide deep behavioral insights into the online user journey, leading to positive experiences and increased online conversions.
Benefits
Fast-Track Your Goals
Orchestrate personalized brand touchpoints across all channels while tracking progress and adjusting the journey to improve performance in real time.
Goal Based Marketing
Simple Integrated Omni-Channel Messaging
Leverage Email, SMS, Push, WhatsApp and other emerging communication channels with simplicity.
Messaging without limits
Limitless Flexibility for Today’s Sophisticated Marketing Professionals
HCL Unica enables you to engage with customers individually using relatable content on their preferred channels, integrating with your marketing and business technologies.
Limitless Flexibility for Today’s Sophisticated Marketing Professionals
Leverage Pre-trained Predictive and Generative AI Marketing Models
Advanced, transparent AI and ML framework with pre-trained predictive and generative models as well as the ability to train and fine-tune your own. Leverage our AI capabilities no matter your AI sophistication level.
Leverage Pre-trained Predictive and Generative AI Marketing Models
Easily Deploy to the Cloud Platform of your Choice
HCL Unica’s cloud-native architecture enables automatic provisioning and deployment, providing on-demand infrastructure allocation with minimal IT involvement.
Easily Deploy to the Cloud Platform of your Choice
Precision customer targeting at scale
HCL Unica Campaign is a very flexible multichannel marketing campaign program.
-Nancy R, Head of Field Support and Quality Assurance
Success in Key Industries
Proven results from executing omnichannel programs at scale across a wide variety of industries, including:
- Banking, Financial and Insurance Institutions
- Healthcare
- Travel & Hospitality
- Telecom
- Retail
- Consumer Product Goods
- Media & Entertainment
0%
increase in clicks per day in Travel & Hospitality
x0
increase in customer responses for a global bank
+0%
boost in operating profit for a large US-based retailer
0%
reduction in campaign management costs through automated processes for a Telco company
What Our Customers Are Saying
We are pleased to announce the successful completion of our latest project with HCL Unica. Our long-term partnership with HCLSoftware has been instrumental in advancing StarHub's capabilities. With the robust offerings from HCL Unica Marketing Cloud, StarHub is able to enhance personalization for our customers and improve operational efficiency. Aligned with our DARE+ strategic transformation program, we are committed to elevating our customer experience. HCL Unica is a key component in our customer-centric strategy, enabling us to differentiate our customer experience and support relevant and contextual omni-channel journeys throughout the customer lifecycle.
If you need a platform to steer your outbound campaigns and promote client engagement across channels, this is one of the products to consider.
Overall HCL Unica is the best campaign management tool for batch, outbound and multichannel marketing, cross-channel marketing, promotional and trigger campaigns.
The ready-made templates, query filters and modules, automation techniques of this tool makes the users work life simple and productive.
HCL Unica delivers customer targeting at scale with powerful segmentation capabilities for outbound, multichannel, multi-wave batch campaign execution and tracking.
HCL Unica named Leader: 2023 Quadrant Spark Matrix™ for Multichannel Marketing Hub
HCL Unica named Leader: 2023 Quadrant Spark Matrix™ for Multichannel Marketing Hub
What sets our MMH platform apart?
- Omnichannel goal-based marketing
- Integrated planning, budgeting and marketing operations
- Customer behavior analytics
- Data deployment models
Go beyond marketing with HCL Unica. Create engaging experiences that convert!
Resources
GET STARTED
GET IN THE KNOW
GET SUPPORT
