Forrester-Wave-for-Enterprise-Marketing-Suites-Q3-report

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Discover why B2C Marketers must adapt their strategies and seek out new ways to engage customers across physical and digital environments.

Learn how Enterprise Marketing Suite vendors have focused on advancing core functionality and making their offerings accessible to more customers.

Now EMS solutions provide legitimate support for the midmarket and emphasize specialized capabilities for data, marketing, and customer experience (CX).

Discover how many providers in our evaluation also invested in user experience (UX) updates and streamlined their offerings with repackaged, repriced, and industry-specific solutions.

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Forrester Wave for Enterprise Marketing Suites Q3 Report

A round-up of some insightful predictions and insights into how leading organizations are planning to succeed.

Advanced control over messaging channels like email and SMS have become table stakes for EMS vendors. Solutions that excel unify.

Marketers’ dependence on data propels the customer data platform (CDP) category into the mainstream: 24% of B2C marketing decision-makers.

Integration is the secret to successful EMS solutions because most companies’ martech needs.

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Transforming customer interactions into real-time sales opportunities.

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Fostering closer customer engagement and nurturing loyalty.

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#2 position secured as a Strong Performer
#2 of 10 in INTEGRATIONS demonstrating our open platform capabilities and ability to fit in customer’s Tech Stack
HCL Software rank #1st Place on Delivery Models, showcasing our strength in customization
Overall HCL Software rank #4th in Product Strategy highlighting the success we are realizing in listening to customers and delivering capabilities that fit their actual marketing needs

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