HCL CDP Shines Bright on the 2024 Constellation ShortList™ for Customer Data Platforms

HCLSoftware's Customer Data Platform (CDP) has been recognized on the Constellation ShortList™ for Customer Data Platforms in 2024, highlighting its role as a critical player in the data-driven marketing landscape. This recognition places HCL CDP among the top 11 solutions among over 50 evaluated platforms, highlighting its capabilities in unifying and leveraging customer data across the enterprise to create meaningful interactions and drive measurable results. 

Key Highlights

HCL CDP's presence on the Constellation ShortList™ underscores its ability to meet and exceed their rigorous criteria:

• Unified customer profiles: Aggregates and harmonizes data from diverse sources to create comprehensive customer profiles essential for contextual engagement across the enterprise.
• Cross-channel integration: Seamlessly integrates with marketing, sales, service, and ERP solutions to enable a holistic approach to CX management and facilitate automated engagement. 
• Advanced analytics: Offers robust reporting and analytics capabilities, including journey analytics, interaction optimization, and campaign management insights.
• AI-powered capabilities: Enhances and delivers consistent, personalized customer experiences by utilizing AI and machine learning for data normalization, smart segmentation, and predictive analytics.
• Security and compliance: The platform prioritizes data security and protects sensitive information while adhering to regulatory requirements. 
• Scalability and performance: HCL CDP is highly suited for enterprises dealing with large data volumes and complex, multi-faceted customer data from diverse sources. 

HCL CDP Among the Top 11 on the 2024 Constellation Shortlist™ for Customer Data Platforms

HCL CDP's inclusion in the Constellation ShortList™ places it among industry leaders such as:

• Adobe Real-Time CDP
• Acquia CDP
• Amperity
• BlueConic CDP
• HCL Customer Data Platform
• Microsoft Dynamics 365 Customer Insights
• SAP CDP
• Salesforce Data Cloud
• Tealium
• Treasure Data
• Zeta CDP+

This recognition underscores HCLSoftware's commitment to innovation and excellence in customer data management, positioning it alongside these renowned platforms.

Emerging Trends in the CDP Landscape

The Constellation ShortList™ highlights emerging trends in the CDP space that HCLSoftware is well-positioned to address:

• The integration of GenAI for intelligent segment generation based on conversational prompts, data enrichment, and data twin analysis.
• CDPs are moving beyond marketing to support enterprise-wide customer experience strategies.
• The potential resurgence of Data Management Platform (DMP) capabilities in light of Google's announced cancellation of third-party cookie deprecation.

Our presence on the Constellation ShortList™ demonstrates our ability to adapt to these market shifts and deliver cutting-edge solutions for businesses seeking to leverage customer data effectively.

Why This Matters for Your Business

Investing in a customer data platform like HCL CDP means gaining access to a platform that understands the intricate demands of modern marketing while being prepared for tomorrow's emerging trends. Enterprises can expect a reliable, future-proof tool that grows with their needs, ensuring that every marketing dollar spent is maximized for impact.

For those navigating the complexities of customer data and seeking a platform that offers both depth and breadth in functionality, HCL CDP’s recognition in the Constellation ShortList™ clearly indicates its growing leadership and reliability in the CDP space.