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Goal Based Marketing for Precision Marketing@Scale

Goal Based Marketing

HCL Unica Journey is a goal based orchestration solution to visualize, create, execute & measure personalized omnichannel customer experiences.

Benefits of Journey

Goal-based Marketing

Make changes to customer journeys on the fly to meet marketing KPI goals and customer expectations

Shorten your Customer Conversion Cycle

Increased conversion with timely next best actions that are in synch with customer behaviour & aligned to goals

Increased Brand Loyalty

Strengthen your brand with relevant automated journeys that increase retention and share of wallet

Amplified Omni Channel Engagement

Deliver a consistent customer experience across any channel with native integration for HCL Unica Campaign outbound and HCL Unica Interact and Deliver inbound engagement

Engage in the Moment

Never miss the opportunity to delight your customers with relevant experiences

Lower Marketing TCO

Reduced TCO with automated flows and plug-and-play integration to your martech ecosystem through HCL Unica Link’s open and flexible framework

Features of Journey

Goal Driven Experiences

Define goals for your customer experience and easily adjust your journeys in real time to achieve them.

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Orchestration Canvas

Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive journey canvas.

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Always on Engagement

Completely automated execution that is in sync with every step of your customer’s brand engagement.

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Real-Time Insights

Understand your customer behaviour with insights that update real-time.

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Unlimited Touchpoints

Leverage included touchpoints for digital channels or craft a custom touchpoint to seamlessly orchestrate journeys across your ecosystem.

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Dynamic Data Framework

Consume interaction data from multiple sources in variety of formats for increased flexibility and simplified integration. (File, API, Landing Pages etc.).

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Transform Customer Journeys with AI

Activate personalized experiences in real time using HCL's AI-powered Customer Data Platform.

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