Boosting digital sales through seamless customer journeys for Augusta Sportswear

The Solution

Enhancing the digital experience

Based on its positive experiences with HCL Commerce Cloud, the company decided to use the platform as the basis for the new, central e-commerce platform. “We’ve relied on HCL Commerce Cloud to support online retail for our B2B channel for many years, and we consider the solution one of the world's leading e-commerce engines,” comments Maxwell. “Over the years we'd been using the platform, we had made a number of customizations to deliver functionalities such as integration with inventory data from our ERP platform and mouseover effects for enlarged product images. As time went by, these changes made it difficult to deploy updates — and we wanted to limit the number of customizations in our new version.”

ebee Khadanga, Director of E-commerce Systems at Augusta Sportswear Brands, continues: “We have been using HCL Commerce Cloud over the past 11 years for our B2B channel. The re-implementation with version 8, coupled with the merging of all of our brands onto one website, was a big success. The out-of-the box B2B capabilities of this platform are crucial for complex scenarios like contract pricing, Available-to-Promise [ATP] inventory models, special promotions, payment terms and user organization structure. The checkoutfunction of the platform handles complex order entry processes for just about any possible scenario.“Downtime or slow site performance are simply unacceptable in our competitive industry. The former may get more attention at first, but the latter is just as insidious. The reliability of our Amazon Web Services platform, the scalability of HCL application server and the robust architecture of our commerce solution play a vital role in ensuring we're always on for our customers.”“One of the key reasons we chose Royal Cyber was the depth and breadth of their HCL Commerce Cloud experience: it was clear they knew the solution inside out,” Maxwell recalls. “Royal Cyber put together a detailed project plan which clearly laid out the work that needed to be done by each project milestone. We also appreciated the Royal Cyber team's plain-speaking approach. If they felt that something we'd proposed wasn't going to work, they were never hesitant to speak up and suggest an alternative.”“Royal Cyber went above and beyond to help us, which was a key factor in going live with our new site on time,” says Maxwell. “For example, as part of the project we'd planned to migrate our HCL Commerce Cloud platform from a co-located data center into the Amazon Web Services cloud. Although we'd intended to do the majority of the work, the Royal Cyber team took the initiative and carried out much of the migration work themselves. Royal Cyber was always looking for ways to help us achieve our goals, and also offered us a route to purchase new software licenses to help reduce our operational costs.”Working together with Royal Cyber, Augusta Sportswear Brands successfully completed the e-commerce project before its deadline. In parallel, the company engaged digital agency WPromote to help audit the user experiences for its new site.As its consolidation project moved forward, Augusta Sportswear Brands had just a few months to launch the new e-commerce experience. To accelerate its work, the company engaged Royal Cyber.

Khadanga adds: “We utilized Royal Cyber as an implementation partner to provide additional resources to deliver an on-time and successful project. We're looking forward to working together with the Royal Cyber team again as we gear up for our next big e-commerce project.”