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Modern Marketing AI That Keeps Your Customer Data Secure | HCLSoftware
HCL Unica+ connects customer signals, governed AI, proven workflows and enterprise controls in one omnichannel marketing automation platform built around the outcomes marketing, technology and business leaders are accountable for.
While others are still testing AI promises, leading organizations in banking, financial services, insurance, healthcare, travel, telecom, retail, consumer goods, and media run proven omnichannel programs at scale on
HCL Unica+.
*Outcomes indicative from early-adopter benchmarks
conversion uplift
team throughput
reduction in campaign cycle time
MaxAI agents in production
MaxAI adds governed Agentic AI to your marketing workflows. Start with production-ready agents, add your own, and manage them in one AI marketing automation platform where marketers review and approve what goes live, bringing AI in marketing inside the tools your teams already use, not bolted on as separate AI marketing tools.
Turns campaign briefs into ready-to-edit campaign flows.
Builds connected journeys from goals, channels and customer moments.
Creates on-brand creatives for faster testing and personalization.
Finds high-value audiences using behavior, propensity and context.
Matches the right offer to each customer and outcome.
Scores subject lines and email choices before sending.
Balances reach, frequency, eligibility and business rules.
Turns performance data into recommended next actions.
Keeps AI actions governed, reviewable and audit-ready.
Turns campaign briefs into ready-to-edit campaign flows.
Builds connected journeys from goals, channels and customer moments.
Creates on-brand creatives for faster testing and personalization.
Finds high-value audiences using behavior, propensity and context.
Matches the right offer to each customer and outcome.
Scores subject lines and email choices before sending.
Balances reach, frequency, eligibility and business rules.
Turns performance data into recommended next actions.
Keeps AI actions governed, reviewable and audit-ready.
Deliver trusted, personalized engagement with governed customer journeys across financial services.
Financial Services
Turn subscriber signals into personalized engagement that builds loyalty and keeps customers coming back.
Telecommunications
Create personalized shopping experiences that increase conversions, loyalty, and customer value.
Retail
Deliver connected traveler experiences that increase bookings, loyalty, and guest satisfaction.
Travel and Hospitality
Deliver personalized patient engagement with trusted experiences, privacy, and compliance.
Healthcare
The age of random applications of AI, automation, and data is over, as customers and marketers alike have heightened expectations for engagement, rich with intentionality and notable outcomes. CMOs and their teams deserve marketing technologies that meet this new era of intelligence head-on with platforms that deliver context and understanding of both the customer and the business, drawing from data and insights from across the organization and across the digital and physical reality of the customer.”
VP & Principal Analyst, Constellation Research
With HCL Unica+, we're entering a new era, one that enhances marketers' capabilities thanks to AI, all at the service of our customers' satisfaction. The change in UX/UI enables marketing teams to focus on the performance of their campaigns, with a global and efficient vision.”
Head of Marketing, Digital & Customer Relationship, MACIF - Leading French Insurance Company
HCL Unica+ is an extremely interesting evolution in the MarTech landscape. It represents a step change in the field of CX, a cutting-edge approach built on top of the most mature Marketing Automation platform ever created, designed by marketers for marketers.”
Chief Executive Officer, Purple Square
Upgrade to HCL Unica+, the enterprise marketing automation platform built for outcomes in production, in as little as 4 weeks. Keep your current license. Get the new UI, MaxAI Standard and AI agents at no extra cost. No disruption. No renegotiation.
